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Special show ‘The Loft’ by 2 dezign – copyright: Messe Frankfurt Exhibition GmbH / Pietro Sutera


CHRISTMASWORLD DOESN’T DISAPPOINT


DIY Week visited Messe Frankfurt for the anticipated interna tional Christmasworld trade show , and learned of the must-have festive trends for the 2018 winter season, Kiran Grewal reports.


international trade fair for seasonal and festive decoration closed its doors in Germany’s Frankfurt, w ith an increase in the number of visitors, and a higher level of internationality


C y..


A total of 3,023 exhibitors from 69 countries and around 87,000 trade visitors made a successful start to the new business season at this year’s Christmasworld, Paperworld and Creativeworld consumer-goods fairs, as well as at the Floradecora floral market place. At Christmasworld and


18 DIY WEEK 23 FEBRUARY 2018


hristmasworld 2018 was


an


enormous source of inspiration for both manufacturers and retailers. The


Floradecora, 1,047 exhibitors fr om 43 countries (234 from Germany and 813 from abroad) presented their product innovations and fresh sales concepts for festive and seasonal decorations, as well as fresh flowers and plants. A total of 43,450 visitors fr om 129 countries (16,110 from Germany and 27,340 from abroad) made their way to Frankfurt to discover the latest trends and top themes, and to boost their business, a slight increase of 0.5% in the number of visitors compared to last year .


Germany


In terms of visitors from outside y,, howeverv r,, the increase


amounted to 7% with no less than 19 new countries repr esented. “The further increase in visitor numbers and the higher level


of internationality confirm that


of internationality confirm that the world market is at home at Christmasworld in Frankfurt am Main. This completely underscores its role and power of attraction as the world’s leading trade fair for seasonal and festive decorations”, said Julia Uher ek,


director of consumer goods fairs, Messe Frankfurt exhibition GmbH. The high level of internationality was given a very warm welcome by the exhibitors: “Christmasworld is the most important fair in the e extremely


year for us. W r us. WearWe


pleased because we have a very international audience here. Americans, Australians,


South


Americans, Russians, lots of Italians, and customers from all over Europe come here. The


atmospher e in the trade is very positive; people ar e keen to order. Many order more than before,” confirmed Weihnachtsland CEO Helmut Schmidt.


We gr oup show


Christmasworld Tr Stilbüro


Fresh impulses for the trade The extensive range of products and the overview of the latest tr ends make buyers from all over the world fit for the coming season. The most important sources of inspiration and impulses for assortment compilation were the Tr end Show by


bora.herke.palmisan o


and ‘The Loft’ special show by 2 Dezign, which encouraged visitors to consider new decoration ideas and, therefore, new ways of reaching customers.


www.diyweek.net


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