FLOORING & FLOORCARE F FLOORING & FLOORC
CARE E
“IMPROVE NOT MOVE”
Stable trading The UK floorcoverings market
experienced a r elatively good year in 2016, despite ongoing uncertainties in terms of both the economy and consumer confidence, accor ding to a new r eport fromAMA Resear ch. Despite the ‘Br exit’ vote, growth has r emained broadly positive in 2016, r eflecting a mix of a relatively buoyant housing market and steady demand fr om several key contract sectors. Initial estimates ar e that the total floorcoverings market will have gr own by ar ound 4% in 2016 – reaching a level of around £2bn. Gr owth in the UK floorcoverings sector has benefited in r ecent years from rising activity in the housing market, as well as higher levels of consumer confidence and spending. The rise in house sales and a generally more buoyant property market have encouraged householders to invest in home improvements, particularly those with the potential to add value, including new wood and laminate floors.
There is, however ff however, some evidence
that the higher cost of moving, ie. rising property prices, higher stamp duty rates and unaf
has resulted in a re-emergence of the
‘improve
nd unaffordable deposits, not
move’
particularly in some of the UK’s most expensive city centres, wher e it is becoming increasingly diff to trade up. A gr owing number of homeowners are investing in more major
fficult aj improvements and becoming home
extensions, benefiting the market. Sustainability and environmental credentials are
even
more significant, not only in terms of raw materials but also in terms of the manufacturing process,
24 DIY WEEK 20 JANUARY 2017 trend,
TREND BOOSTS FLOORCOVERING MARKET
From carpets to laminates, the f loorcovering market delivered broadl y positive g rowth in 2016. AMA Research presents the latest findings...
Following a period of decline, carpet has now regained the largest market share
use of energy , emissions andy,, emissions an recycling/recycled content. The competitive nature of the market and downward pressure on prices is also forcing suppliers to focus strongly on improving efficiencies, expanding their product ranges (often via
acquisitions) and
adopting strategies that will both protect and enhance their sales and market positions.
Indies lead the way
Floorcovering multiples and independent retailers are the leading distribution channels and account for over 60% of the residential market, with DIY also accounting for a significant share. DIY outlets are particulartly str ong in the wood and laminate flooring sector
tor r,, where many homeowners
are happy to take on the installation themselves. Larger DIY outlets are also active in the ceramic floor tiles market, though the need to offer a reasonable range of products means that a substantial display area is required to support sales. Carpet continues to hold the largest share in value terms in 2016 at around 56%. Following a period of steady decline, share for carpets in the UK has now stabilised with consumers recognising the benefits of different flooring products in different areas of application. Homeowners are more than happy to mix and match different flooring pr oducts and most homes will have a mix of carpet, wood and tiles, whi le LVT (Luxu ry Vinyl Tiles) have gained goodTiiles) have gained good consumer acceptance in recent years.
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