FEATURE


WONDERFUL WICKER


Founded in January 2016, The Wicker Merchant has fast risen to one of the country’s most reliable and value-orientated wicker goods suppliers.


The Wicker Merchant offers an extensive range, including furniture & storage


O


ffering homes of all kinds a beautifully natural, yet entirely practical solution to everyday storage and furniture,


wicker has long been a welcome addition to the home. Yet traditionally, supply of wicker has often been sporadic, or costly. And so leading furniture specialist, Kettle Interiors, founded the Wicker Merchant brand. Using its expertise and excellent


supply networks,


Kettle Interiors has been able to make the Wicker Merchant one of the most reliable wicker suppliers around. It has also ensured that items and delivery are a value proposition. “When we launched the Wicker Merchant in late 2016, we were determined to ensure that it met the need for reliability and value in equal measure,”says Simon Ainge, sales director. “We hold large UK stocks to make sure that we can deliver on both bulk and wholesale orders, while making sure our prices are


www.diyweek.net some of the most enlightening


around.” With over a year of supplying


retailers across the country, The Wicker Merchant has launched several new


items for 2017,


expanding its line-up to some 115 sets and items. These new lines include a delightful collection of wicker hampers and picnic baskets, perfect for fast-selling lines in the run up to summer.


The portfolio also includes a huge range of baskets, from small coffee table styles right up to heavyweight wheeled log baskets and a range of pet houses, perfect for all-year round sales. There is also an array of painted storage units and furniture including wicker dining chairs.


“It’s important that we deliver a strong package that serves


retailers throughout the year,” explains


Simon Ainge. “Wicker


not only serves well with seasonal purchases such as our new picnic baskets and hampers, but right throughout the year with home staples such as laundry baskets. “This wide-ranging product line ensures that DIY outlets can enjoy sales from wicker lines all- year round. What’s more, with our competitive pricing, our lines can achieve realistic pricing that makes them an attractive proposition as an impulse purchase.”


Delivery too has been structured


to provide all sizes of retailer with viable options. Many of the Wicker Merchant’s smaller items are available on parcel deliveries, with larger items and wholesale orders enjoying free delivery from purchases over £300. Bulk orders of £2,500 and above benefit from a 10% discount. Large national retailers can also benefit from a 20% discount on 40’ containers. The Wicker Merchant line is ready


to provide DIY outlets with great value wicker throughout the year. Price lists are available from Kettle Interiors Agencies on 01536 444960 or www.kettleinteriorsagencies.com


WICKER


MERCHANT AT THE JANUARY FURNITURE


FRONT OF HALL 4 STAND D20 22-25 JANUARY, NEC


WICKER


MERCHANT AT THE SPRING


5-9 FEBRUARY, NEC 20 JANUARY 2017 DIY WEEK 19


SHOW The Wicker Merchant will be at this year’s JFS on the Kettle Interiors stand.


FAIR The Wicker Merchant will be at this year’s Spring Fair with a full range of items on display.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32