NHIM NEWS NHIM N
WHOLESALERS SHOW SUPPORT FOR CONSUMER AWARENESS CAMP AIGNCAMPA
UMER AWA
weight behind April’s consumer awar eness campaign, National Home Improvement Month.
I Tr We consumer
The campaign is the initiative of the British Home Enhancement Trade Association (BHET
(BHETA TA), and
many of its members are sponsors and supporters of the campaign. The line-up
Tr est) and Decco,
businesses includes Stax T Centres, Home Hardware (South West) and Decco, alongside the BMF – all hoping to help stimulate interest
of supporting es Stax Trade
in Yo home
improvement via the registered tag line ‘Love The Home You Live In’.. The National Home Impr ovement initiative has stepped up to a month-long campaign for April following its launch as a week in March 2018, when it engaged with
ndependent r etail wholesaler groups and
Builders Merchants Federation (BMF) are throwing their
the AWA
11million consumers. Stax T Centr es joint MD David Hibbert commented: “The National Home Improvement Month is a fantastic initiative for reinvigorating the Great British passion for DIY ahead of the Easter period. Stax is delighted to be supporting the campaign and is committed to helping our retail customers bring it to life with consumers across the country
consumers. Stax Trade Tr y..”
Home Hardware’s Martin Elliott added: “We will be featuring [the initiative] on 1.2million consumer advertising brochures being distributed by our members during April. Running for the full month of April will help build on the success of last year ’s campaign and will be even more beneficial to our r etailers.” The campaign will include online and traditional consumer and social media, including broadcast and national/r egional press.
We At its
heart will be the dedicated National Home Improvement Month website, featuring ideas and information, blogs
om the BMF PAIGN
and ‘how to’ videos. Meanwhile, BBC presenter
urnett has been named as an offic ambassador for the event.
and property developer Georgina Burnett has been named as an official
r,, DIY enthusiast ff
Acknowledging the ‘Do-it-for-me’ trend and the use of tradesmen, the campaign has also invited support from the BMF
F,, which will promote
the awareness month through its members’ branches. CEO John Newcomb said: “The BMF is delighted to support National Home Impr ovement Month this year and we will be encouraging our members to take part too. It’s an excellent platform for both our merchant and supplier members to raise awareness of the importance of materials supply to enable both home and garden improvement.” Commenting on the initiative Decco COOAndrew Ballantine said: “We are delighted to be supporting BHETA’s
We ea
lighted to be supporting BHET National Home Improvement Month 2019. In this challenging market place, we value this much-needed
TA
initiative to inspire consumer activity and support retailers. National Home
Improvement
Month 2019 will see the collaboration of top suppliers, such as Fiskars, Husqvarna, Shurtape, Sherwin- Williams, Gorilla Glue,Wiilliams, Gorilla Glue, Schneider , ZEP
Electric, Croydex, Urfic, ZEP LG Harris.
TA We P,, and
Commenting on the launch of the 2019 campaign, BHET ’s PaulETA Grinsell said: “We have
e have two key
objectives – to galvanise and renew consumers’ interest in improving their homes and gardens. This means inspiring today’s consumers to r e-engage with ‘old school’ DIY and hobby gar dening.
Equally y,, we
need to recognise the generational skills gap and target the younger generation with social media-fuelled enthusiasm for a new style of DIY upcycling, and craft.”
Y,, N
NHIM NEWS
www.diyweek.net
14 JANUARY 2019 DIY WEEK 11
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