BATHROOMS AND SHOWERS
BACKING UP THE BATHROOM
Sika applications manager, Andrew Scanlon, tells BMJ about the importance of the right products when selling to installers who rely on quality and consistency.
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n today’s homes, kitchens and bathrooms do more than serve a practical purpose. They are central to modern living and form a focal point for interior design. Whether it’s a traditional style kitchen or sleek tiled wet room, the expectations of these areas are higher than ever. And behind every attractive space is a range of products developed to provide a tough, reliable, and durable finish that will perform year after year.
For professional installers, product reliability is critical to achieving repeat business and invaluable recommendations. For the merchant, having the right stock profile to meet customer demand is the biggest challenge. At Sika, we have built a strong reputation within the industry on providing high-performance solutions to suit every need and project. From tile adhesives and grouts to self-levelling compounds, sealants, and adhesives, Sika delivers a full product portfolio from one trusted manufacturer, offering simplicity and reliability when it matters most. Kitchens and bathrooms are exposed to constant pressures. Condensation and moisture, temperature changes, extensive daily use, and regular cleaning can all impact the longevity of the space. When low-quality materials are used, problems can quickly appear. Loose tiles, failed sealant joints, and crumbling grout all mean call backs for the tradesperson, damaging their reputation and the potential of repeat custom. Stocking a comprehensive range of high- quality, reliable products means less problems for the installer, and more confidence in the merchant.
Preparation is key
It is common for a kitchen or bathroom renovation to require a full replaster following the removal of wall tiles. When plastering any surface, preparation is critical to achieving a smooth, flawless finish. Bonding agents like Sika Blue Grit turn traditionally difficult- to-plaster smooth surfaces into a durable, high-grip base, creating the ideal foundation for a lasting finish. These products can also be used over tiled areas, so if existing tiles can’t be removed, plaster can be easily applied on top. Tiling brings the aesthetics of the kitchen or bathroom area together, completing the
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vision of any homeowner. What goes behind the tiles determines performance and longevity, but with so many adhesives on the market, how does the installer decide which one to use? Different projects call for different requirements, and manufacturers like Sika have all bases covered. If a job needs turning around quickly, SikaCeram-140 Rapid Set allows grout to be applied within hours of fixing. If movement in the substrate is a concern, SikaCeram 272 Ultra Flexible incorporates a
latex additive to accommodate. When working with tiles which require an extensive number of cuts, SikaCeram®
-277 gives an extended
open time to allow the installer a longer period in which to apply.
By offering options to suit any requirement, merchants can ensure there is always a product fit for purpose, whether it’s a small domestic upgrade or complete renovation.
Grouting made easy Grout not only completes the appearance of a tiled area, but it also protects against moisture, mould, and staining. Products such as SikaCeram CleanGrout offers such protection, while providing a robust finish to maintain the structural integrity of the tiled area. SikaCeram®
installers have the right solution for every job. Just as importantly, when branch staff understand the difference between sanitary sealants and general-purpose alternatives, they can provide tailored advice that helps customers achieve a flawless, long-lasting finish.
Beyond the tiles
Kitchen and bathroom installations often require more than tiling. Finishing touches such as bath panels, worktop trims, and shower trays all need to be fixed securely. That’s where hybrid adhesives such as Sika Stixall comes in. Incorporating a sealant and adhesive into one product, Stixall can be used on almost any surface for an incredibly strong bond.
CleanGrout protects
against mould, bacterial, and fungal growth, while maintaining a colour stable, and water repellent finish for a lasting clean look. The final defence against water ingress comes from the sealant applied around baths, sinks, showers, and worktops. Due to the constant moisture contact, using a sealant which protects against mould growth is critical. Sealants such as Sika Forever White have been developed for this type of application, providing a permanently flexible and waterproof seal, while maintaining its clean finish thanks to the incorporated Mould Shield technology. Available in a range of colours, the sealant can easily be matched to the décor for a sleek finish.
Stocking a dedicated range of high-quality kitchen and bathroom sealants ensures
Merchant support
For merchants, stocking the right array of products is only one part of the picture, with the real value coming from support from the manufacturer. The most effective merchant- supplier partnerships include: • In branch training from counter staff and customers
• Live product demonstrations at trade day events
• In-store marketing assets to support sales • Responsive technical support to quickly resolve queries
Kitchens and bathrooms require a specialist touch to ensure quality and longevity for the homeowner. Choosing reliable products from a trusted manufacturer such as Sika provides an all-round solution for the installer, instilling confidence at every stage of the project. BMJ
www.buildersmerchantsjournal.net October 2025
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