BATHROOMS
FAMILY FOCUS
Fiona Russell Horne has a look around Nordens in Epsom
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orden’s bathroom branch has been a staple on the Ewell By-Pass for the past 13 years, serving the mid- to high-end market with a focus on
quality and customer service.
“It’s definitely an affluent area,” says director Chris Norden. “We’re right near the Surrey stockbroker belt, and not far from places like Wimbledon, Epsom and Chelsea.” This prime location helps Nordens attract a clientele seeking both stylish design and reliable service. “We aim to offer something different in the marketplace,” Norden adds. One standout service is the company’s3D bathroom design offering.
Nordens’ reach extends across Surrey and London, with occasional projects in Sussex, Berkshire, Hampshire—and even as far as Kent. Each day, five vehicles head out from their various branches to serve customers across the region.
“We often find people come back to us after moving house, which we like to think is thanks to the service and attention to detail — as much as the quality of the products we offer,” he says.
The Norden Group is a true family business. Dave Norden runs the company alongside brother Chris and sister Jo, while the bathroom showroom is managed by brother- in-law, Chris Henderson-Smith. Customer projects can range from a single bathroom makeover to full-house refurbishments. “Some people just pop in for inspiration,” Norden says.
“We always ask if they have a plumber or installer lined up, or a start date in mind. That way, we can help them wherever they are in their planning process.”
The Nordens showroom features more than 30 bathroom displays, all them designed in- house. “We were originally situated across the
street, where our Nordens Kitchen showroom now is,” adds Chris Henderson-Smith. “We mirrored the approach that worked over there. But we constantly update the displays—stagnation isn’t an option. If something’s not performing, or is old news, then we’ll change it to ensure our clients are given ample choice from the most current trends and styles.”
He says that most Nordens customers opt to have a bathroom designed for them using Virtual Worlds software, which gives a them a clear 3D representation of how the space will look.
“For many customers, the journey starts with a recommendation from their installer,” he says. “Then they’ll visit the showroom and book a consultation to talk through their plans. We try to make the process as smooth as possible, for both the homeowner and the installer —whatever the budget.” BMJ
www.buildersmerchantsjournal.net May 2025
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