PAINTING & DECORATING
DELIVERING EXCEPTIONAL RESULTS WITH HAMILTON
I
t’s that age old struggle – delivering the best results in the most efficient way – that can cause a headache for professional tradespeople. And whilst cutting a few corners here and there might occasionally go unnoticed, choosing cheaper, inferior tools can be a costly false economy.
Reputation matters
For professional painters and decorators in particular, reputation is everything and they rely on their tools to help them produce a great finish, and keep that reputation, every day. According to Philippa Pawson director of marketing at Hamilton, it was this insight that lead to the creation of Hamilton’s latest brand, Expression. The brand is the result of extensive research and development both in the UK and Sweden, including Hamilton’s well-respected Decorator’s Panel, a team of experienced UK- based professional painters and decorators that thoroughly test and then feedback on all of Hamilton’s latest product innovations. She says: ’’During our research with many professional painters and decorators it was absolutely clear that their passion and pride for their work was their driving force. They want happy clients and they acheive that with exceptional work.
’We worked closely with our Decorator’s Panel to pinpoint exactly what they needed to deliver excellence every
time. This invaluable insight, coupled with access to the best research, development and manufacturing techniques available has resulted in the uncompromising Expression.
Painting with ease ’Featuring MaxStroke™
, a unique synthetic
filament blend which acheives optimal paint pick up and release, Expression produces a smooth and consistent finish, accommodating developments in paint formulations, both solvent and water-based. Tradespeople can not only expect, but rely upon superior results every time, all delivered with exceptional ease and efficiency,” Pawson says
The Expression brush range comprises the Expression Flat Brush, with a longer wooden beavertail handle for comfort and a flexible grip in four sizs: 1in, 15in, 2in and 3in. as well as the Expression Angled brush, with a longer wooden beavertail handle for a balanced hold, and the MaxStroke™ filament which has been produced to an angled finish It comes in 35mm
LESSONS LEARNED
Customer focus and maintaining it is a key part of building a good relationship with stockists, no matter what sector of the industry.
J
CB Paint Limited have signed an agreement with distributor TFC Group LLP responsible for the warehousing, delivery, sales and support of JCB PAINT® to its existing 2800 customer base as well developing new customer relationships within the independent merchant sector. “We are very excited to be given the opportunity to partner with JCB Paint Limited and take this product to market,” adds Bryan Gates, sales & marketing director at TFC Group LLP.
“The attention to detail that has gone into the ingredients of the paint and its packaging makes this a perfect extension to our own product portfolio. Merchant and retail stockists of JCB PAINT® can be assured that they will receive the same dedicated support from our
expert in-house and field sales teams as they do with our existing brands.”
“We believe we have developed an exciting, innovative paint and wanted to find a suitable partner that could help us achieve market penetration and working together, develop JCB PAINT® into a leading industry brand,” says JCB Paint CEO, Chris Honer.
“TFC Group has been established for over 40 years and has an impressive reputation in the merchant sector for supplying and delivering high quality products backed by excellent customer service. This, coupled with their experience and in-depth knowledge of the market, make them our ideal partner. Customer service is at the core of what businesses are about. That’s a lesson that I have learned over the years, much of it while I was
March 2018
www.buildersmerchantsjournal.net
managing director of kitchen and bathroom distributor bcg.
“I would go as far as to say that our customer service at bcg was the best in the industry,” Honer says. “I think all the things we did there can very easily be translated to the paint market.
“We really were on top of things there”, he continues. “Our deliveries were slick that you could place an order at 6pm and get it delivered the following day. The sales team – internal and external – had been through a huge amount of training to make sure that they were the best they could be. We ran it as a separate business, but with the benefit of the backup of the bigger Wolseley parent company. “One of the things that we were good at at bcg was developing an own brand product
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and 70mm sizes. There is also the Expression Precision Brush, with a specially designed head for fast painting on profile surfaces. The long wooden handle provides a greater reach for more stability in awkward places and is ideal for close accurate work. It coes in 15mm and 20mm sizes.
Trusted by the professionals Simon Radestock, a member of Hamilton’s Decorator’s Panel says “Hamilton’s Expression enables the professional painter and decorator to achieve exceptional results every single time, with speed as well as accuracy.”
Pawson adds: ‘At Hamilton, we have worked hard to develop exceptional tools to enable exceptional jobs to be completed, the right way, first time. We strive to deliver the best tools possible and will continue to do so – after all, our reputation depends on it.’tools possible and will continue to do so – after all, our reputation depends on it.’
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