LANDSCAPING
Bradstone Lumley Cobble Paving in Stone
“Mixing product aesthetics for the final project look is another feature that we are seeing being used with increasing regularity,” she adds.
Expectations for the landscaping in 2018 are good with the Government keeping a close eye on, and a keen interest in housebuilding, Parris expects to see landscaping take the fore, across national, regional and local house builders.
“2015 saw huge flooding across the country - specifically in Cumbria and Yorkshire. Housebuilders are responding to the need to consider issues such as surface water drainage in developments. This has led directly to a significant increase in the popularity and specification of permeable paving solutions throughout 2016 and beyond,” she says.
Permeable preferences “Housebuilders are always looking for innovative and creative ways to increase the saleability of their project and now there are more interesting paving solutions available on the market than ever before.
“The flooding focused the minds of local authorities up and down the country, who have really led the way in terms of permeable paving specification. Many housebuilders, especially in flood-prone areas of the country are now extremely keen to ensure that their property is as flood-proof as possible - permeable paving is one of the key steps to achieving this,”.
Understanding the changes and keeping up-to-date with industry legislation is a key part of the relationship between product manufacturers and merchants. Manufacturers need to operate practical product training and awareness programmes to make sure that everyone from counter staff to branch managers understand the products and system that they sell.
“It’s our job as responsible manufacturers to make sure merchant staff are better informed to be able to advise customers and guide them in making perfect paving choices with appropriate, confident advice,” Parris says.
28 Talasay Group’s Vitripiazza Italian Porcelain
Brett’s latest brochure
“Successfully supplying hard landscaping products to the market requires the right supporting information in order to provide merchants with a complete product package. Face-to-face training programmes that can be effectively rolled out to builders’ merchants in-situ are essential. These should be tailored to suit the needs of the merchant customers which is why we listened to the concerns and questions from our partners and customised our training programme to suit,” she adds. An effective method of improving sales is for merchants to build good displays aimed at inspiring the consumer, that the landscaper can use to drive increased value added product sales for their projects.
“No matter how big or small the space merchants have to work with displays
Successfully supplying hard landscaping to the marketplace requires the right supporting information
“ ”
should provide a great source of inspiration to customers walking through the doors. There are some great examples out there of merchants leading the way,” says Andrew Singleton, sales director at Bradstone. Over recent years Bradstone has invested heavily in its point of sale materials to help support its merchant stockists to drive sales. Its new stands are aesthetically pleasing and also offer merchants complete flexibility to allow for various displays all year round. “Our latest stand designs are more durable and functional than ever before and have been built to withstand weathering and colour fade. Products can be used interchangeably on the stands allowing merchants to keep the displays fresh and interesting for customers
Continued on page 30
www.buildersmerchantsjournal.net March 2018
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