SEALANTS & ADHESIVES


THREE SOLUTIONS A


BMJ speaks to Sika about how its new range is helping merchants meet industry demand.


s builders’ merchants continue to look for ways to simplify purchasing decisions while maximising sales opportunities, product ranges that offer clear differentiation and broad application appeal are becoming increasingly valuable. Recognising this need, manufacturer Sika has expanded its Stixall range, introducing two new products alongside its Stixall Extreme Power. The enhanced range has been designed to make product selection simpler for merchants, to be easier for counter staff to recommend, and to make it simpler for tradespeople to find the best solution for each job.


Simpler stocking, easier Selling For merchants, stocking adhesives and sealants can often mean balancing customer choice with shelf space. Too many overlapping products can make recommendations difficult, while too few options can result in missed sales opportunities. The updated Stixall range addresses this challenge by giving each product a clearly defined role.


Rather than asking customers to compare technical specifications, branch staff can quickly identify the most appropriate solution based on the application.


The range consists of three clearly defined products: Stixall Extreme Power for everyday applications, Stixall Maximum Grab for heavy- duty fixing where immediate hold is needed, and sanitary-grade Stixall for demanding and regulated environments.


This clear structure makes product recommendations quicker, improves customer confidence and creates natural opportunities


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to trade customers up to the most suitable solution.


Clear purpose


Today’s contractors are under increasing pressure to complete work efficiently without compromising on quality. Products that reduce installation time, perform consistently and minimise the likelihood of callbacks are increasingly sought after across every trade. The range was created using STP hybrid technology, giving all three products primerless adhesion to most common building materials, including damp surfaces, which makes them suitable for the varied conditions encountered on site, and helping tradespeople carry fewer specialist products.


On top of this base, each product has been engineered to meet a specific application need. Stixall Extreme Power combines bonding and sealing in a single cartridge, making it an ideal choice for general construction, maintenance and repair work where versatility is key. Where speed is the priority, Stixall Maximum Grab is a highstrength grab adhesive designed for heavier fixing, providing exceptional initial grab and helping to reduce or eliminate the need for temporary supports during installation. This can improve productivity on site, particularly when fixing heavier materials or carrying out vertical installations. For projects where higher specifications are required, Stixall Ultra offers both adhesive and sealant performance with added sanitary-grade protection. Resistant to mould, UV exposure, chemicals and temperature extremes, it is also certified for façade and sanitary applications


ONE RANGE,


and approved for use in food preparation areas, making it suitable for kitchens, bathrooms and other demanding environments.


Creating sales opportunities in branch


For merchants, adhesives and sealants remain an important category for both planned purchases and impulse add-on sales. Sealants and adhesives lend themselves naturally to cross-selling alongside skirting boards, trims, cladding, bathroom products, windows, doors and general building materials. With specific products covering everyday, high- grab and specialist applications, merchants can meet a wider range of customer requirements while maintaining a simple, easy-to-understand offer.


The Stixall brand also provides reassurance for existing users, while the addition of Maximum Grab and Ultra enables merchants to broaden their range without introducing unnecessary complexity.


The clear product hierarchy also supports counter staff, making it easier for both experienced and newer team members to recommend the right product with confidence.


A stronger range for merchants and their customers


As trade professionals continue to demand products that save time, deliver reliable performance and simplify installation, merchants have an opportunity to strengthen their offering with ranges that are equally easy to stock and sell. The Stixall range has been expanded with that in mind.


By bringing together three purpose-designed solutions under one brand, it gives merchants a straightforward proposition that supports confident recommendations, encourages higher-value sales and helps customers find the right product first time.


For branches looking to strengthen their adhesives and sealants category, ranges like the new Stixall range offers a practical solution that benefits both the merchant and the professional tradespeople they serve. BMJ


www.buildersmerchantsjournal.net July 2026


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