NEWS EXTRA
GREEN GROWTH HEATS UP
Radiator manufacturer Stelrad has plans for a greener future. BMJ finds out more.
THE HEATING INDUSTRY is heading towards a future increasingly looking to be dominated by low temperature, renewable heating systems, as the Government strives for zero carbon and a greener future that is not reliant on fossil fuels for domestic and commercial heating. That’s according to Stelrad Radiators Group, whose latest market update showed that the UK radiator market saw a reduction of 9% in 2024. That said, Stelrad estimates the market for radiators will see sustained growth over the next four years. Marketing manager Chris Harvey said that Premium steel panel and designer radiator ranges offer a notable opportunity in the next few years as the demand for them grows year on year, citing a 242% growth in the designer radiator marketplace since 2015; according to data from BRG Building Solutions.
He said: “Steel panel radiators
K2 radiator. Installation costs and running costs are low compared to competitor emitter types. “Importantly, Stelrad’s radiators are ‘fit for the future’ – designed for the decades ahead. Product development strategy within the Stelrad Radiators Group positions Stelrad effectively for profitable growth however the market develops over the longer term,” he explained.
will remain the leading emitter technology regardless of heat source, being common to all countries across the UK and Europe for new build and RMI markets. They offer proven technology, they are easy to install, benefit from long life, offer a fast response time and are fully recyclable. They are heavy and you do need larger size radiators for low temperature heating systems – hence the growing popularity of K3 format radiators that offer increased metal surface areas from the same radiator footprint of a K1 or
In 2024 Stelrad Group plc with its five brands; Stelrad, Henrad, Hudevad, Termotechnik and DL Radiators, saw 51.2% of the UK market share in a compact market where four manufacturers between them were responsible for 96.5% of all radiators sold in the UK.
Future plans
Stelrad are predominantly a manufacturer and supplier of steel panel radiators, however the company plans to grow its share of the premium panel radiator marketplace, and to capture the structural growth opportunity driving demand for higher margins and higher value-added products.
Harvey presented four strategic objectives for the future; growing market share still further, improving the product mix, optimising its routes to market and positioning itself effectively for decarbonisation in the industry The plans for the future include production of high output conventional radiators, the development of hybrid products
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for low temperature systems and the introduction of electric radiators into the markets, ready to respond when electricity prices drop making electric heating an even more attractive alternative. Stelrad has been working with new build, social housing, and commercial specifiers to find cost-effective, high-performance solutions for low temperature heating systems with the arrival of K3s, vertical radiator options, the new 900mm height, 200mm height and 1200mm height radiator options.
BRG data showed average heat output per radiator has improved by 7% since by the first half of the year.
Harvey added: “Stelrad is a new entrant in the electric radiator marketplace but even so sales have exceeded expectations significantly since the launch in the UK and Ireland in 2023. There was a 309% increase in sales in the first half of 2025 when compared to the first half of 2024, and we predict significant growth is expected over and above these figures in 2025/26.” The company will continue to introduce new products and improved services to the heating sector with the launch in the UK of the Hudevad P5 range of horizontal and vertical radiators in the past twelve months. They come in K1, K2 and K3 horizontal and K2 vertical formats - 62 models in total. Robust and durable, the P5 has a 2mm thick steel pressed steel fascia. The company has also launched its new Green Compact Series manufactured using ArcelorMittal XCarb steel offering 66% reduction in embodied carbon compared to conventionally manufactured models, supported by an independently verified EPD. BMJ
www.buildersmerchantsjournal.net January 2026
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