COMMUNITY A DRIVEN MAN
Aaron Frogley, the driving force behind the Pavestone Rally, talks about what motivates him to continue with the fundraising endeavour.
C
harity has always been a big part of my life. Long before the Pavestone Rally existed, I found myself drawn to initiatives that gave something back. Supporting good causes, no matter how big or small, was just something I’ve always been into. As my career developed, I started looking for ways to connect that passion for charity with the business world, ideally in a way that felt fun, different and memorable. That spark eventually became the rally.
How it began
The journey started in 2015, while I was working at Vado. I approached the company with an idea: to take customers on a unique entertainment event built around an external rally I’d discovered. They said yes.
We threw ourselves into that first adventure, I took a bunch of NBG Partners and we really went for it, competing across the full event. To our surprise, we ended up winning. When I got back, I told the business: “We need something like this in our industry.” To their credit, the organisation backed me with a small pot of money and the freedom
to develop it. From there, the event didn’t just grow, it evolved.
Originally launched as the Vado Rally, it continued to develop even as I moved companies. When I later joined Pavestone, the company expressed interest in running a rally of its own. Vado served the lightside of the industry, Pavestone
the heavyside. It seemed to fit quite well. Eventually, Vado stepped away, and the event became what most people now know it as: the Pavestone Rally.
We’ve now completed six rallies, the most recent being the biggest yet, with an official fundraising figure of £233,000. Across all events combined, we’ve raised around £920,000. Before he passed away, Kevin Fowler from Pavestone made a commitment that the company would continue sponsoring
the rally until we hit the £1 million mark. If all goes well, 2027 will get us there. Charity is at the heart of
everything we do, and that’s why I’ve kept at it all these years.
Choosing the charities For each event, we work closely with groups like NMBS and the BMF to support their chosen charities, which have typically been CRASH or, depending on the year, whichever charity BMF is supporting at that time. Pavestone selects its own charity too, historically Variety, the Children’s Charity. This year, after consistent feedback from teams that wanted a cancer-related cause, we added Teenage Cancer Trust. And to encourage even more personal engagement, we allowed each team to select a fifth charity close to their own hearts. These ranged from local hospices to more personal causes. In 2025, donations were ultimately distributed across 26 charities, with the four core beneficiaries receiving the largest share. Our plan for 2027 is similar: a selection of main charities supported by at least one team- chosen charity.
Planning the route
People often ask how we choose each route. The first rally was easy; we more or less replicated the route I’d done previously. But every event since has been a blank canvas. We aim for a balance of driving distances,
24 January 2026
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