VIEWPOINT POWERING THE INDUSTRY’S
BOLDEST BRANDS Claire Rotheram, founder, Out-Do Marketing
WHEN THE CONSTRUCTION and merchant sectors face pressure, many companies pull back on visibility. But a quiet brand doesn’t sell. And in a marketplace defined by noise, uncertainty, and fierce competition, one agency continues to prove that strategic marketing isn’t a cost - it’s a catalyst for growth.
From Visibility to Velocity
Out-Do’s mission is simple but transformative, to help ambitious businesses thrive, not just survive. With over 25 years of hands-on experience across manufacturing, distribution, retail, and construction, Rotheram and her team have built something rare, a marketing agency that understands both the complexity of the trade and the urgency of sales growth. Many of our clients come to us because they’re stuck in the middle of the market - visible, but not memorable. Our job is to turn that visibility into velocity, marketing that accelerates brand awareness, drives commercial growth, and creates a genuine competitive edge.
That philosophy has translated into dramatic results for Out-Do’s clients. From regional businesses transforming into national brands to manufacturers doubling their sales turnover, the numbers tell a consistent story, that Out-Do Marketing doesn’t just promote businesses; it propels them forward.
Proof in Performance One leading building materials manufacturer summed it up best: “We thought we were doing everything right, but Out-Do’s insight completely reframed our strategy. Within a year, our brand awareness surged, lead generation tripled, and our revenue followed.
18 “They’ve become an
extension of our team, not just a supplier. Out-Do don’t just deliver marketing, they deliver momentum. Their clarity, creativity, and commercial focus completely redefined how we approach our market.” We received floods of wonderful feedback at both of our exhibitions, in 2024 and again in 2025, on how professional and powerful the stands looked. These events have catapulted our brand and corporate identity ten- fold as a result.
For each client, the outcomes differ, but the underlying success formula remains the same; data-driven strategy, relentless creativity, and an understanding of how trade businesses grow.
Marketing That Understands the Market
Unlike generalist agencies, Out-Do has built its reputation on knowing the building materials sector from the inside out. The team speaks the language of merchants and manufacturers, understands the supply chain, and knows exactly what manufacturers need to attract merchants and distributors, and what merchants require to be recognised by trade installers and end-users.
That insider knowledge shapes a powerful range of services that can be tailored to a client’s precise requirements. Services are tailored to what each client wants to achieve at the outset with the attractive flexibility of bespoke activity plans that can are reviewed regularly and adapted where necessary to consistently compliment ongoing market feedback, results and future campaigns. Services include: • Strategic Consultancy to align marketing spend with commercial goals.
others successfully entering new markets with existing and new products - all through smarter, more strategic marketing. That’s not luck; it’s planning, precision, and passion.
• Brand Development & Graphic Design that builds identity, credibility, and trust. • Digital Marketing including websites, content, social media, SEO and PPC with measurable ROI. • PR & Communications that enhances brand awareness and retains existing customer loyalty. • Marketing Materials including brochures, e-shots, promotional / corporate videos, and signage. • Event Management & Exhibition Stands that transform footfall into profitable connections. Every strategy we build is different and rightly so. Generic approaches do not offer individual growth; vanilla marketing just does not cut it in today’s competitive environment. One size never fits all so we create blueprints unique to each, and every client based on their objectives and aspirations for growth. For us, measurable outcomes are non-negotiable, if it doesn’t drive results, it doesn’t make the plan.
Turning Challenges into Growth Stories The construction and
manufacturing sectors have faced their share of challenges in recent years; supply chain constraints, cost pressures, and shifting customer behaviour. Yet Out-Do’s clients continue to outperform their peers. We’ve supported companies who wanted to double their turnover, we have helped a group of businesses reposition and scale for their successful acquisition, with
One client recently achieved a 240% increase in lead generation after Out-Do helped refresh and unify their brand message and launch several campaigns targeting key decision-makers. Another client saw a fivefold return on investment from a product launch that integrated PR, events, and social media into one cohesive strategy.
The “Grow-Ready” Advantage
Out-Do doesn’t work with just any business, it partners with what Claire calls “grow-ready” brands: those with the ambition, mindset, and potential to scale. If you’re hungry for growth, we’ll match that energy. We bring the creative thinking, strategic clarity, and execution power to make growth inevitable. Our success is literally built on our clients’ wins. It’s a philosophy that has created a network of loyal clients and industry advocates, brands that are not just visible, but vibrant, credible, and commercially strong.
Standing Out to Out-Do
Out-Do Marketing’s work goes far beyond marketing tactics, it’s about empowerment. It’s about giving businesses in the trade sector the confidence to own their story, amplify their expertise, and lead with impact.
We don’t believe in marketing for marketing’s sake. We believe in purposeful, intelligent marketing that drives revenue and reputation. Our clients are proven to sustainably and consistently grow and that’s why they Out-Do the rest. BMJ
www.buildersmerchantsjournal.net January 2026
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