WORKWEAR
the outer protection layers onto the trouser leg and provides a comfortable surface between the wearer’s knee and the kneepad itself. Snickers also offers to all its merchant customers its Workwear’s Merchant Support Programme. Included in the programme is the use of its salesforce who geographically cover the whole of the UK and they visit merchants regularly. During these visits the manufacturer provides in-store solutions for Point of Sale (POS) and merchandising to suit a merchant’s individual requirements.
density foam which delivers maximum protection. This combines further with a shield of Ortholite comfort foam technology that’s highly shock absorbent.”
He adds: “Comfort and protection is further enhanced by a foam comfort layer for pressure release when working while kneeling. Finally, there’s an inner polyester fabric which seals
It also offers merchants access to a dedicated Snickers Workwear portal system where orders can be placed and tracked directly and it also offers supprt to merchants through its customer services support team, so it can offer solutions to any quires. Dumigan says: “We provide sales promotion support with mobile showrooms to provide help and advice and technical product advice for counter staff. We actively support merchants with our on-going brand and marketing campaigns.”
Some of the benefits of Snickers new workwear trousers include its integration of
the widely accepted fact that the long-term effects of knee injuries and the impact of working on your knees can cause long term discomfort to your customers.
History has shown that properly designed trousers have an important part to play in delivering comfort, efficiency and well-being in physical activities.
He adds: “The design technology in Work Trousers has developed considerably since Strauss’ purpose-built workwear for miners. But while factors like durability and functionality have been the only drivers the design of Work Trousers for the last 170 years, Snickers Workwear’s latest innovation takes the Trouser design and development process to a new level.”
Nicole Rimér, head of innovation at Snickers Workwear explains: “We have set out to solve a common frustration for workers who are constantly moving around; standing up and kneeling down. Now, thanks to our ground- breaking Capsulized kneepads, they can get all the comfort and freedom of movement they want and still have the practical knee protection they need.” BMJ
EN ISO 20345:2012 S1P standards, providing solid protection from 200 joules of weight and impact. As comfort is so important for long days on site, the design includes a fully cushioned footbed with shock absorption to reduce fatigue, while the fit is carefully engineered to give enough space for your feet to expand over time, ensuring your customers experience comfort that lasts.
“Rugged Flex technology gives flexibility to the boot, so wearers can move around easily at whatever awkward angles they find themselves in on site.
“Constructed with a water-resistant treated suede leather and textile upper, the energy absorption heel in-sock also features anti-odour and absorption properties which can be removed for added convenience.” POS material remains a powerful marketing tool in the world of workwear. POS displays, signage and banners can effectively grab the attention of potential customers, creating brand awareness and promoting specific products or promotions. Eye-catching displays can have a significant and positive impact on customers, influencing their purchase decisions and driving sales.
“Another key trend for Spring 2024 will be a focus on workwear made specifically with women in mind. Carhartt has been doing this for decades,” commented Poulson.
“It is important for the increasing numbers of women who enter the construction trade that their workwear fits comfortably, is versatile and designed specifically to their needs - look out for new Carhartt Force Fitted Utility leggings, for example, in lightweight, midweight and heavyweight lined options.”
He continues: “Footwear trends are seasonal too. For spring, when it becomes drier outdoors and hotter indoors, especially in tight spaces where a tradesperson may be working, then we find that trainer- inspired designs sell well.
Carhartt’s Michigan Rugged Flex S1P Mid-cut Safety Boot (F700909), for instance, blends advanced safety with lightweight materials. “This shoe has a strong fiberglass safety toe that meets the stringent
January 2024
www.buildersmerchantsjournal.net
Poulson says: “As our merchant partners will testify, working with Carhartt does not mean “pile them high and sell them cheap”; rather we talk to our stockists about their local market, their customer base and how we can work together to optimise the look of the products - and of course, sales.
“Our Visual Merchandise Team brings the in-store concept alive and we also carefully analyse the space in the branch to find the optimal position for the displays. This work and attention to detail ensures customer interest and a transformation in what stocking workwear can mean to the bottom line.
“Spring 2024 will see increased opportunities for new workwear sales. For merchants, we make it easy to understand the changing seasonal trends and support our stockist partners with picture libraries and a marketing package that they can access for use in their own marketing around the store.” BMJ
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