WORKWEAR A
s much as we might take the functionality of a pair of Trousers for granted, they have developed and evolved over the years through innovation to meet the needs of the modern trade professional.
Peter Dumigan, managing director of the Hultafors Group UK says: “It is said that the origins of Trousers as a functional, practical, garment can be traced back to the warrior equestrian societies of Eastern Europe and Asia Minor as far back as the sixth century BC. The Scythian and Persian peoples developed Trousers as a practical alternative to wearing robes on horseback.
“Trouser-type garments took many forms over the next 2000 years and it was only into the early 19th Century that ankle-length Trousers, until then worn mostly by the lower working classes, became more widely accepted as the preffered garment.” He continues: “Since 1975, Snickers Workwear has been inventing and reinventing Work Trousers with Kneepads each with a combination of market-leading design technology, hi-tech fabric innovations for
STRIDING INTO THE NEW YEAR
BMJ finds out how comfort, wellbeing and efficiency are driving innovation in modern workwear.
comfort and functionality and more recently a sharp focus on sustainability.” The brand has now launched its “most ground-breaking” innovation, the unique AllroundWork, Stretch Trousers with Capsulized Kneepads and Holster Pockets. “The result of an intensive research and development process that has spanned the last three years, they deliver low-profile, comfortable impact protection – tested, performance validated and certified to exacting International and National Standards,” Dumigan comments.
“These new Work Trousers are an innovative
BEST FOOT FORWARD
combination of cutting-edge sportswear technology coupled with well-established workwear know-how to suit craftsmen and women who are constantly on the move and want the comfort, flexibility and durability of welded-into-place, certified knee protection. “Designed and engineered in partnership with YBC, the Capsulized kneepad components comfortably deliver effective penetration protection and impact absorption for the wearer.
“A durable CORDURA stretch covering provides external fabric durability. It integrates with the first performance layer of high-
Carhartt reminds merchants that POS remains key to improving sales as we approach Spring, one of the key periods for workwear
S
easonal changes in workwear are important to understand and adapt to in terms of stock and changing in-branch Point of Sale (POS), extracting every advantage is key.
The reward for this can be improved sales, as merchants are in a good position to bring brands to life for their customers. Nick Poulson, UK sales manager at Carhartt, says: “For instance, at Carhartt, we have our core, “carry over” products that are perennial favourites with the trade, such as trousers, jackets and hoodies. “There are also two distinct workwear seasons; spring/ summer and autumn/ winter when new collections are launched. Autumn/ winter brings gear that includes more heavyweight items that protect tradespeople from the cold and the wet while spring/ summer includes T-shirts, caps and lighter rain jackets.
“Traditionally, darker colours are favoured in autumn and winter but come spring 2024 and there will be a new Carhartt colour palette available. Lighter and more colourful, but built to take on every season, “hero” colours such as Lilac Haze and Dried Clay will stand out for women on favourites like the K87 Pocket T-Shirt, while Fog Blue and Apple Butter will form part of the men’s new colour palette. “We never forget of course that hardworking tradespeople need tough workwear that’s always got their back, but there is no doubt they also want to look great and feel comfortable in an authentic brand they know will last.”
Carhartt is also offering merchants several new products, including its range of lighter rain jackets to protect tradespeople from the Spring Showers - that we are prone to in the UK.
30
www.buildersmerchantsjournal.net January 2024
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
