WORKWEAR: DICKIES
PUTTING WORKWEAR TO THE
TEST
Global workwear brand Dickies has teamed up with Bolton Wanderers FC to test its new Advanced Waterproof Technology (AWT) range at the University of Bolton Stadium.
D
ickies Workwear has outfitted stadium ground staff, security and maintenance staff with clothing and footwear from the range, which is designed to guard the wearer against the elements. Featuring materials that repel rain, sleet and snow while remaining breathable, AWT products were considered especially useful for the ground staff who work outside every day caring for the pitch. “With the weather in constant flux with rain, hail, wind, freezing temperatures and even snow, it can be quite challenging to work in and play at the home of Bolton Wanderers FC, so this was an ideal opportunity to put our new AWT range to the test,” said James Whitaker, marketing director at Dickies Workwear. “Not every piece of workwear or outerwear is suited for that level of punishment, but what Dickies Workwear does well is craft tough, no-
nonsense workwear at a price everyone can afford that can stand-up to the outdoors. We’ve had some great feedback from the staff at the club who enjoyed trialling our new range.” Items worn by ground staff at Bolton Wanderers FC include the Dickies Winter Jacket, which features an exceptionally high level of waterproofing (10,000 mm) while also being breathable – making it an ideal option for working outdoors in bad weather conditions. Chris Simm, head groundsman of Bolton Wanderers FC, said:
“The ground staff, security and match day staff have a lot riding on their shoulders given the level of work that goes into making sure our facilities perform. Our workers need to feel comfortable and protected and we know Dickies Workwear provides exactly what they need to make sure they’re able to stay focused on game day.”
NEW WEBSITE REFLECTS EXPANDED OFFERING FROM WORKWEAR SPECIALIST BALLYCLARE
A revised and updated website launched by workwear specialist Ballyclare gives full details of the many different ranges of garments, solutions and related services the company offers. The new website – ballyclarelimited. com – features enhanced navigation which makes it even easier for users to locate the information they require, while still giving easy access to the company’s many ranges of high quality workwear and protective clothing. This process of digital development is ongoing, with the aim of enabling Ballyclare’s European partners to use the platform and the additional value-added services which will be added in the New Year.
The website details Ballyclare’s various different general and specialist workwear ranges which include T-shirts, jackets, coats,
18
trousers, coveralls, sweatshirt, underwear and many other items. Dedicated PPE, hi vis, flame retardant, arc- and flash-resistant, waterproof and female-fit garments are also featured, along with Ballyclare solutions designed for specialist sectors such as fire and emergency services, automotive, offshore, healthcare and rail. Visitors can also find details of Ballyclare’s healthcare PPE items, such as single-use FFP2 masks, non-PPE reusable fabric masks, face shields, hand sanitisers and surface wipes. “In redesigning the site we were looking to convey the tremendous breadth of our offering,” explains Roger Foster, sales & marketing director. “We supply to a long list of major industrial distributors and public bodies including Network Rail, the Ministry of Justice, emergency services, Mercedes-Benz and
The University of Bolton Stadium is a natural partnership for Dickies Workwear as its outdoor setting is well-known for having unique, weather-related challenges. In addition to outfitting workers, the partnership includes Dickies Workwear being featured in-stadium throughout the season via digital signage and advertising, as well as in the official game-day programme. Dickies will also have a presence within various digital platforms, including https://
www.bwfc.co.uk/, the team’s Facebook page and more. BMJ
Renault, and we want site visitors to know they can source everything they need, quickly and easily from our website.”
Ballyclare customers can take advantage of the website’s sizing and measurement guide, plus its trusted 100% secure online ordering facility which offers both UK and European shipping options. The site is fully compatible with mobile devices, allowing customers to place orders wherever and whenever it’s convenient to them.
Underlining Ballyclare’s trust, protection and innovation credentials in manufacturing workwear for specialist sectors, the website also details the company’s long-standing association with WL Gore & Associates. Ballyclare uses various innovative Gore fabrics such as GORE- TEX® PYRAD®, GORE-TEX Waterproof fabrics and the GORE® PARALLON® System to create technologically advanced workwear and protective clothing.
www.buildersmerchantsjournal.net January 2021
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
