BRISTAN CONSUMERS E
co-friendly living is dominating the consumer home trends at the moment. A recent survey conducted by E.ON Energy found that 89% of prospective buyers want sustainable homes that are kind to the planet. And this coincides with the Government’s recent promise to achieve net-zero emissions by 2050. Consumers – particularly those within the millennial age bracket – are becoming more conscious of their living choices and how they affect their environmental footprint, fuelling the sustainability trend further.
Tom Rastall, head of product at Bristan, says that investing in water saving products is a great way to meet the sustainability demand – not only do they reduce homeowners’ environmental footprint, but they help those householders to reduce bills too. “Our Bristan On Tap installer community tell us that, from working throughout the pandemic, they’ve noticed their customers have been casting a more critical eye over the products they choose and are more likely to opt for water saving products for their bathrooms and kitchen,” he says, adding that this is both from a socially responsible point of view and because eco products can also reduce household bills significantly. “According to Water Wise, around 20% of a typical gas heated home’s heating bill is from the water for showers, baths and taps, making energy efficiency
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a top priority for prospective homeowners.”
Rastall says: “It’s important for us to always listen to our customers and use feedback to guide our product development. One of the most cost-effective ways consumers can reduce their water consumption is by opting for a tap with an in-built flow regulator. These can reduce water flow to as little as 3.5 litres per minute, providing an aerated flow that increases water efficiency while offering the feel of full flow. Bristan has a range of basin mixer taps that are eco-friendly, such as the Cobalt and Java all offering sleek and contemporary designs for
“According to Water Wise, around 20% of a typical gas heated home’s heating bill is from the water for showers, baths and taps, making energy efficiency a top priority for prospective homeowners.”
consumers whilst contributing to water saving.”
The company also offers flow regulators with some of its shower range and shower heads that are an optional fit for consumers looking to add simple, sustainable options to their bathrooms. “These offer the best of both worlds, with easy installation for the plumber,
TAP INTO WATER- SAVING ETHOS
As the demand for green living increases, BMJ finds out that merchants and independent showrooms can benefit from the latest home trend to drive sales.
whilst helping the homeowners reduce their water bill and keep their bathroom on-trend and a place they enjoy relaxing,” he says. Some of these products include the Bristan Evo showerheads and the Bristan Eco Shower flow limiters which reduce the flow on high pressure systems without compromising the showering experience.
Versatile options An alternative is to recommend infrared taps. Often viewed as solely an infection control solution, infrared taps can contribute to water saving too. Rastall says: “If a tap is left running, this is a sure-fire way to waste water, which can often be hard to avoid in homes with small children. However, this solution means our range of infrared taps all feature an automatic shut off feature, meaning that once the sensing technology recognises that a hand is no longer there, it will turn off and prevent the tap from continuing to dispense water. Therefore, instantly reducing the household water bill.”
He adds that it is worth seeking out products that are listed on the Unified Water Label (UWL), which sets the standard for water-efficient products across Europe and provides consumers with information on the water consumption and efficiency ratings of products. “This will help merchants to help their customers with their choice when selecting more efficient products.” BMJ
www.buildersmerchantsjournal.net August 2021
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