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news Increased awareness of PFAS-free cookware


IHA shares further details on 2022


Inspired Home Show Derek Miller, IHA president, shared a number of new details about next year’s Inspired Home Show in an open letter to the industry sent this month. The show is set to open on 5 March 2022, providing an opportunity for the home and housewares community to come together for product discovery and networking.


Miller said: “Space sales for The Inspired


Home Show are currently at 82% of space sold for the pre-pandemic 2020 show numbers and include more than 240 new exhibitors. Exhibitors are enthusiastic about getting back to business as is the retail community. Retailers across the country and around the world tell us that digital product discovery is challenging at best and finding new and innovative products is extremely difficult – they see the show as the most efficient and effective method and best opportunity to explore and engage with the industry.”


Miller also noted that McCormick Place has installed the latest air filtering technology and implemented hospital grade sanitation throughout the buildings. Additionally, the IHA has commissioned a study by health and safety advisory firm Epistemix to provide science-backed data with which to assess and implement safety measures. Visitors can expect to see new Inspired


Home Show branding; the Pantone Color Watch display; the New Products and gia Global Innovation Award Display and the new Smart Home and Inventor’s Corner.


GreenPan has taken a leading role in the fast-growing move towards PFAS-free cookware across Europe and is working on an awareness campaign in the UK. PFAS (poly- or perfluorinated alkyl


substances) are manufactured chemicals used to make everyday items resistant to water, oil and dirt. PFAS can be found on items like raincoats, food packaging cosmetics and certain types of non-stick cookware. Media such as the recent


BBC feature ‘The race to replace persistent chemicals in our homes’ and 2019 film Dark Waters, has helped to grow awareness about PFAS-free cooking, according to GreenPan UK & Ireland country manager Neil McIntosh. “We know that some of our


retail partners are aware of the concept of PFAS-free but it is probably something that consumers know less about,” said Neil. “With a growing number of high profile media articles about the subject, more people will become more aware. But there is plenty more to be done to educate the consumer about PFAS-free cooking, so watch this space!” The ‘PFAS-free project’,


run by environmental charity Fidra, is a growing movement to make people more aware of PFAS and how we can avoid using them.


eCommerce Awards win for Harts of Stur


eCommerce sector, with companies from all industries stepping up their digital strategies to meet changing customer demands and lifestyles. Lockdown restrictions and store closures drove customers online like never before.


Housewares retailer Harts of Stur, located in Sturminster Newton, has won the prestigious ‘Best B2B/B2C Marketing or Advertising Campaign’ at the recent eCommerce Awards 2021. The last year has accelerated a transformation of the


The campaign, which promoted KitchenAid’s range of food blenders, led the judges to comment: “An excellent submission, detailing a high quality campaign that delivered above and beyond expectation.” Graham Hart, managing


Typhoon turns 30


The Rayware Group is celebrating this month as its Typhoon brand turns 30. The Typhoon journey began in 1991 as a small British company specialising in Asian cookware. It quickly became a globally renowned brand that has since expanded into fashion-led homewares focusing on affordable kitchen storage, eco-friendly accessories, and more. Discussing this achievement, Typhoon senior product manager Liz Whieldon said: “What a great 30 years of Typhoon it has been! What began as a small Asian homewares range


October 2021 • HousewaresLive.net


has developed to produce a range of stylish collections loved by many. There’s lots more to come from Typhoon, but the brand will remain true to its roots and continue to keep quality, innovation and affordability at its core. Cheers to the next 30 years!” Typhoon’s trend-led designed collections have its customers home décor, lifestyle and taste firmly at their heart. Whether bold and glamourous, muted and minimalistic or traditionally rustic, the brand has something for everyone.


director of Harts of Stur, commented: “Like many people over the last two years, our marketing and web teams have not had it easy, learning a new way of working; sometimes from home, sometimes from the office and now a new hybrid model. This is a reward not only for their hard work but for their resilience and go-getter attitude. Here at Harts of Stur we have been building strong supplier brand relationships for years and believe it is core to the successes of both parties involved.”


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