brand update
Stellar Kitchenware’s premium new brand identity
Stellar Kitchenware is one of the most respected and established brands in the UK market. Offering a portfolio of over 700 quality products – renowned for their lifetime guarantees - it has an established reputation for quality and reliability to generations of consumers.
them to shop the range easily and identify the product that is right for them. In practice, this means a new approach to our packaging layouts, photography, how we write product copy etc. Of course, we’re also looking at product range to ensure we have the best possible offering and great NPD in the pipeline. We’re confident that as the results of this work start to roll out retailers will see the benefit with increased brand awareness from shoppers, more impactful and attractive packaging plus more
“Stellar’s premium brand identity and visual DNA appeal to today’s consumers, who look for
T
he new ambitious marketing team at Horwood has been working hard behind the scenes to ensure
that Stellar evolves to keep pace with an ever-changing retail landscape, and the desire to continue to reach existing customers and appeal to new audiences by developing a more premium brand identity and visual DNA. Today’s consumers are looking for aspirational, stylish products with outstanding performance. Horwood Homewares head of
marketing Richard Sharp shares more. We believe there is a great opportunity
for a brand such as Stellar to speak more clearly to its existing audience but most importantly widen its reach and credentials for reliability and performance to bring some new energy to the customer proposition. It’s really crucial for brands to keep pace with consumer expectations. When we reviewed Stellar it was clear that we needed to do some work to give it a consistent identity across all touchpoints so that packaging, advertising and POS all work together to create an easily recognisable and appealing product offering. We want to engage with consumers and show them how our products can fit in with their home and lifestyle, but also help
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twitter.com/Housewaresnews October 2021
aspirational, stylish products with outstanding performance.”
effective seasonal campaigns in store. In the more immediate future, we’re
also investing more heavily in promotional and marketing activity and the design of our website all of which will help to drive consumer demand for our products.
Credit Suze Morrison
With a much more focussed and visually appealing approach to social media already in place and a consumer press campaign planned for peak period, the Stellar brand is entering a really exciting period of growth and transformation. We’re really looking forward to delivering a great brand experience for Stellar throughout 2022.
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