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What More UK selected for the Forbes Solicitors Reinvention and Resilience Top 50 report
Two more housewares companies join BHETA
What More UK has joined an elite group of businesses, after being included in The Forbes Solicitors Reinvention and Resilience top 50. The report features British companies that have innovated and diversified during the Coronavirus pandemic. What More UK has been chosen as one of the Top 50 after the company experienced strong growth in demand for its bakeware products as a result of increased interest in home cooking during lockdown. What More responded by running night shifts and taking on extra staff to keep up with demand. Tony Grimshaw OBE, What More UK Company Director commented: “We’re absolutely delighted to have been included in the Forbes Solicitors Reinvention and Resilience Top 50. We’ve not stopped working during the pandemic to keep up with demand. This latest development is testament to the dedication and determination of our team” The authors of the report were
impressed by What More for several reasons. They’ve shown dedication to finding new ways of using existing materials. They’ve demonstrated continual efforts to invest in their staff and they’ve shown the ability to respond quickly to changes in the demand, as is the case with bakeware during the coronavirus lockdown. Oliver Burton, chief executive officer at
Forbes Solicitors, commented: “The next six months remain unclear for businesses, but the many companies across the region that are showing huge resilience in the face of COVID-19 should be celebrated.” Businesses featured in the report include manufacturers who have halted traditional production lines to respond to the public health challenge; retail and hospitality companies that have innovated in order to survive the pandemic; and business services companies that have adapted operations and service offerings to grow during lockdown.
Fine bone china manufacturer, Arta Broch, and air purifier supplier, Vybra Solutions, have joined the British Home Enhancement Trade Association (BHETA). Arta Broch manufactures for some of the largest ceramics brands in the world from its factory in Mumbai, specialises in producing fine pure whites, which can be supplied plain or hand painted. It also uses colour infusion processes to create vivid ranges of brightly coloured china, which stay bright regardless of usage.
London-based Vybra Solutions supplies to Boneco brand of air purifiers, humidifiers and dehumidifiers, as well as a range of stylish heating and cooling equipment, aroma diffusers and essential oils. Steve Richardson, BHETA’s
marketing manager said, “It’s great to see suppliers from the home enhancement industry looking positively to the future and creating new opportunities through BHETA’s extensive network of retail, export and business service contacts. I look forward to welcoming
The Rayware Group launches new trade website
We are excited to announce the launch of our brand new and improved website:
www.rayware.co.uk. The Rayware team alongside the e-commerce specialists at Williams Commerce have worked specifically on making the website easier to navigate as well as improving overall functionality for our loyal trade customers.
Combining our previous informational website alongside our old B2B site, we now have a space where visitors and consumers
can view product or brand information and company news whilst our approved customers can log in to the site through their password protected accounts for access to exclusive offers and to securely and seamlessly place orders.
Amongst the new features and benefit of the site includes: • Access to all our brand and product information for current and prospective customers• Available 24 hours a day, 7 days a week
• Regular email confirmations throughout the order process • Keep up to date with the latest news and product availability
• Account dashboard showing order history • Flexible payment and shipping options available They will be constantly updating our content with helpful information, company announcements and new product launches. Customers can also sign up for our Rayware newsletter for additional updates and promotions through the trade website. Take a look at the new website and if you would like to discuss becoming a Rayware trade customer, please contact the team at trade@rayware.
co.uk or complete the online application form.
Despite most of their stores being closed today, ProCook have posted record breaking sales figures with their first £500k day. With many retailers shying
ProCook reports a record Black Friday
impressive upward trajectory of the last 10 years. Notably like for like bricks and mortar sales between lockdowns were also up by 41% year on year. Daniel O’Neill, founder of
away from Black Friday promotions, ProCook has embraced the campaign, topping an incredible year with a record day despite most stores being shut due to lockdown.
The kitchenware brand, which has just celebrated its 25th Birthday, has experienced strong growth since the beginning of the pandemic, building on their already
November/December 2020 •
HousewaresLive.net
ProCook, commented “There is scepticism at the moment around Black Friday and some retailers not offering genuine reductions and others deciding not to get involved. We’ve made it simple, 20% off everything if you spend £100 - it’s a clear and simple promotion and consumers know they are saving money.” He continued “What’s
both teams to future BHETA webinars and events.” For more information about
BHETA and its networking and business support opportunities, contact Member Services Manager, Nicola Adams on
nab@bheta.co.uk or 07946 078566.
incredible about today is that we achieved this milestone with most of our stores closed. We’ve been busier than ever this year, so we were expecting a great Black Friday performance, but tipping the half a million mark has been particularly sweet and we look forward to seeing our strongest peak sales period to date.”
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