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Denby Pottery’s Research on How Brits Will Be Spending the Festive Season


Christmas this year will be vastly different from what we’re used to and at Denby we want to help people host a meaningful celebration despite the challenges brought on by the pandemic. With a little help from Denby designers and expert partners we’ve collated a whole host of thoughtful ideas from gifting with personal touches, crafting and styling tips to make the festive season special and sustainable as well as no fuss recipes that are ideal for sharing, which we hope will help inspire a meaningful Christmas”.


Denby Pottery offers their top tips for a modest yet meaningful Christmas this year:


Embrace nature Take some time out from the festivities to enjoy a winter stroll; basking in nature with loved ones is good for the soul. While you’re out, why not collect festive foliage such as holly branches and pinecones to help decorate the home for Christmas.


R


esearch shows that 43% of Brits will be opting for a modest yet meaningful Christmas this year and 16% are


planning an extravagant affair. Despite an undeniably challenging year for the nation, for some, more time spent at home during lockdown has brought with it an appreciation for the smaller things in life. A quarter (25%) of those surveyed by Denby have been learning new cooking skills, over half (59%) have spent more time making improvements to their homes and gardens and a third of Brits (33%) have enjoyed escaping into a good book. However, with the festive season fast


approaching understandably Brits won’t be able to enjoy the typical Christmas staples such as office parties, family get-togethers and seasonal outings that usually take place. Over a third (34%) believe there will be less festive build up and 27% predict Christmas won’t feel as special this year.


In addition, two fifths (43%) are concerned about whether it’ll be possible to have loved ones present to join in the festivities. Despite this year proving to be very different from Christmas past, research suggests many will attempt to make the most of a difficult year and host meaningful moments for loved ones this Christmas, including: cooking Christmas dinner together (32%), embracing nature with festive walks (28%), playing more games with friends and family (24%), putting the decorations up


12 | housewareslive.net


early to spread some cheer (23%), hosting virtual parties & meet-ups with loved ones (19%). Small yet significant gestures of kindness


have been important to communities in 2020 with an impressive 87% of people attempting to show goodwill towards others. With many kind acts performed during lockdown including; reconnecting with family members not regularly spoken to (32%), helping out previously unknown neighbours with errands (18%) and committing to food bank or charity donations this winter (19%), the trend for a kinder Christmas looks promising. Many have found a greater appreciation


for green and outdoor surroundings during lockdown, according to research from Denby 36% of Brits have taken more time to enjoy nature this year. With more on their hands many have used this as an opportunity to explore the great outdoors. Brits are also exploring how to host Christmas that’s kinder to the planet, with over a third (35%) wanting to reduce food waste and 16% pledging to ditch plastic decorations entirely, a previous staple in Christmas home decor. When it comes to gifting, many are considering more conscious gifting choices; 23% will give less presents than last year, 30% will only purchase products that are made to last and 18% are planning on crafting their own gifts by hand. Hayley Baddiley, head of brand at Denby says, “For many of us the way we celebrate


• HousewaresLive.net


Handcrafted Christmas Be kind to the planet and your purse by ditching plastic decorations and have a go at crafting your own; make good your lockdown baking skills with edible tree ornaments such as iced cookies and gingerbread men, which also make for thoughtful gifts.


Kind cooking


Reduce food waste this Christmas with simple but deliciously hearty one-pot dishes; great for sharing, using up left overs requires less washing up which means more time to spend with loved ones.


Festive styling


Fill the house with the smell of pine by opting for a living Christmas tree, an environmentally friendly option that can be used year in year out. Plus, elevate the table by displaying those festive berries and greenery found out on your walks in mismatched jugs and vases, or them drape along the table for beautiful, laid-back décor.


Shop thoughtfully If you’re buying less presents then make them count, consider supporting local especially brands who manufacture products responsibly and sustainably. Invest in quality pieces that are made to last, such as Denby’s handcrafted stoneware, and avoid wasteful packaging.


• twitter.com/Housewaresnews November/December 2020


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