news Get the Curver Effect
Curver is excited to announce an innovative social media campaign and the launch of sustainable storage ranges designed to complement any room of a consumer’s home. The home decoration and
organisation trend has grown considerably as consumers spend more time at home. The Curver Effect campaign is centred around adding the ‘finishing touch’ to every space in the home with the brand’s market-leading products and aims to inspire purchasers to feel more stylish, organised and homely with Curver. As part of the campaign, Curver will deliver targeted
social content signposting retailers to drive conversion, collaborate with social media influencers to drive advocacy and authentic content creation, and produce a series of retailer link and carousel adverts. Sustainability sits at the
heart of the Curver business, and the company is committed to designing long-lasting products that encourage sustainable living and have a positive impact on the environment. As part of its sustainability
programme, ‘We Care’, which pledges to have 80% of all materials to come from a
recycled source by 2028, Curver has launched two new storage solutions ranges to maintain the company’s market-leading position and deliver new sales opportunities within the storage category for retailers. Inspired by Scandinavian design, Infinityis now made from 100% recycled plastic. The collection includes multi- functional storage boxes, a laundry basket and hamper.
Bucking the trend: What More UK is recruiting additional six members of staff
What More UK is looking to take on an extra 6 members of staff in addition to the 35 already recruited since lockdown began. Government economists
are predicting that the national unemployment rate will double in the next 12 months from 4.1% up to 8% as the impacts of coronavirus continue to affect the country. Company bosses are not worried about finding top quality talented people to join their operation.
Director Tony Grimshaw OBE describes the firm as “a team of 300 centre forwards” and it’s easy to see why. They’ve achieved impressive growth figures year on year since their inception, and they export to 75 countries around the world. The organisation is well known throughout the region as a sponsor of football legends Accrington Stanley. What More is the main sponsor for the shirt front and the Wham stadium. The company has also built an
enviable reputation for its progressive policies towards sustainability and recycling, and they operate a successful apprenticeship scheme and school engagement programme. Grimshaw commented: “We’re not worried about finding great staff. We’re situated right in the traditional heartland of British manufacturing. The Lancashire labour force is legendary for its skill, determination, and absolute dedication to the task at hand.”
Denby feature new Home Fragrance collection
Denby has a new Home Fragrance collection which takes five of the most iconic Denby patterns into a new product category of luxury candles and oil diffusers in ceramic or tin. Inspired by the growth and popularity of Home Fragrance and Denby’s drive to develop homeware outside of the kitchen this new collection brings together Denby and Stoneglow. It combines Denby’s expertise in ceramics and homewares with Stoneglow, a Made in England partner specialising in home fragrance. The beauty of this collection is that the ceramic
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items can be re-purposed and enjoyed around the home with a variety of different uses. The fragrance selected has been inspired by the individual pattern with a variety of scents from woody notes to floral and fruity scents to set the mood and create the perfect atmosphere within your home, office or living space. Each scented candle is hand-finished, creating the perfect home fragrance experience. The scent and the candle wax are carefully blended and poured by hand. The natural wax also ensures a clean, steady burn and balanced scent.
From candle tins or perfect gift items for all occasions this new range sees Denby broaden its ceramics offer. The ceramic collection includes gift boxed oil diffusers and candles – in beautiful Denby ceramic patterns: Modus, Statements, Quartz Rose, Halo and Blue Haze, with candle tins also available in these patterns. For the retailer, Denby is producing an in-store plinth with in store POS and premium lifestyle imagery.
BHETA discusses with Metropolitan Police on responsible retailing of bladed items
The British Home Enhancement Trade Association (BHETA)’s responsible knife retailing steering group has met again with the Metropolitan Police Business Care Hub to discuss the latest legal position on the safe retailing of bladed items. The meeting which took place on 14th October discussed forthcoming Offensive Weapons Act legislation – now expected in the spring 2021 – as well as proactive police and trading standards initiatives in respect of the legitimate retail of bladed items. The meeting was chaired by Sergeant Stephen Simpson 751CO of the Business Crime Reduction Hub Partnership, Engagement & Crime Prevention and the attendees from the BHETA steering committee were Michael Harris, Ephy Dobbyn-Scott and Gurjit Najran from Sainsburys, Alistair Fisher, MD, Taylors Eye Witness, Michael Dickinson, MD, Burton McCall, John Wright, Ops Director, Robert Welch, Richard Carr from Amefa and Kathryn Farrell from Lakeland. Some of the key points discussed included: Draft Offensive Weapons Act legislation now expected to start being implemented in April 2021 – although Ministerial sign-off is still outstanding and the dates could be pushed back again due to Covid.
Home Office funding secured by the police in summer 2020 to produce educational animations surrounding the OWA act and the implications for retailers, couriers, and the public – in the style of
https://nbcc.police.uk/knifeguidance, and the police are keen to take retailer feedback during development. Outstanding questions based
on feedback from retailers and suppliers include the technicalities of implementation around couriers and proof of delivery during Covid The Met has offered to hold monthly meetings/updates with interested parties in the run-up to the implementation of the Act.
For more information about BHETA,
BHETA lobbying, and the BHETA responsible knife retailing campaign, contact the Member Services Team on 07946 078566 or visit the BHETA website
www.bheta.co.uk.
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HousewaresLive.net •
twitter.com/Housewaresnews November/December 2020
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