NEWS
Vivid Squid wins Best Display Stand
t Home Hardware’s Spring Trade Show on March 5 at Westpoint Arena, Exeter, Vivid Squid won Best Display Stand. The supplier won a cash prize trophy. Marshall Brushes & Rollers Ltd received the runners up prize of £50. There were 110 exhibitor stands at the Show and the award was judged by an independent panel and presented by David Adams chairman of Home Hardware. “We are delighted to welcome Vivid Squid to incredibly hard on the presentation of their stand, it’s very eye-catching and products are very well displayed,” he said.
A
Scoville appoints Sprout Media to drive social media strategy
Lifetime Brands competition celebrates collaboration with Tipperleyhill
W
arbreck Garden Centre in Ormskirk was the lucky
winner of Lifetime Brands’ competition celebrating its collaboration with UK artists Tipperleyhill. The collaboration has seen Lifetime Brands create a complete gifting range under its leading dine brand, Mikasa, and the prize on offer was a bespoke window mural hand painted by the Tipperleyhill artists themselves. Tipperleyhill are two UK-based artists, Abi and Roz, who work
together to create animal illustrations. Abi paints the animals and Roz adds the colourful patterns which feature on the Mikasa x Tipperleyhill mugs and hydration bottles. Tipperleyhill artist Roz commented: “Such a fun day painting at
gorgeous Warbreck Garden Centre! The in-store team gave me a “Thank you so so much to you all for this wonderful opportunity. The window looks beautiful, bright and cheery! It is a stunning addition to the garden centre as we transition into Spring!” says Laura Bruce, Warbreck Garden Centre buyer & marketing manager. Claire Budgen, commercial & marketing director, added: “It’s safe
to say the window has been given the Mikasa x Tipperleyhill wow which are a signature part of the collaboration, come to life front and centre in one of our independent customers’ stores is brilliant.”
S
prout Media has been appointed by kitchenware brand, Scoville, to drive the next phase of its social media strategy.
Boasting the hottest and most innovative kitchenware
products on the market, Scoville’s success story began with a collection of four contemporary pans complete with their pioneering non-stick technology, Neverstick, designed to effortlessly streamline everyday cooking tasks. Since then, Scoville has grown into one of the premier
providers of quality kitchenware, offering a wide range of cookware, bakeware and kitchen utensils and accessories, all proudly designed in the UK and stocked by leading retailers including Asda, Dunelm, Tesco and Sainsbury’s. Now looking to further bolster its social media presence,
Scoville is working closely with social media and creative specialists, Sprout Media, with the agency having already begun work on several cross-channel campaigns, including a high- Focused on boosting their organic online presence and
further increasing its market share in the UK and beyond, agency impressed the brand with its fresh approach to social media marketing, and notable track record in creating and implementing impactful organic campaigns. Speaking on the appointment, Aaron Peters, managing
director of Sprout Media, said: “As a creative agency, we understand the importance of social media as a channel for boosting brand awareness, growing a community, and crafting compelling narratives. “We are delighted to welcome Scoville on board and to begin work on supporting their social media strategy during the next phase of their journey.”
housewareslive.net
March/April 2024 | 7
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