COLOUR IN THE HOME
The Sanderson style S
ince 1985, Elitetins has been at the forefront of tin design in the UK. Its aim is to create the very
best tin ware for kitchen and home, striving for innovation in shape and design. When approached by Sanderson, Elite jumped at the chance to be their partner in tin. The launch design ‘Very Rose and Peony,’ from the One Sixty classic range of prints, adorns kitchen storage tins and complimentary textiles. Mutually selected from Sanderson’s curated One Sixty pattern book, each design is over one hundred and sixty years old. “What we wanted was something very Sanderson, instantly recognizable,” said Maximalist trend. It is all about expressing yourselves through the love of pattern. These tins introduce bold colours at a large scale, in complimentary colourways, the impact is original and exciting, perfect decoration for the kitchen.” When asked about Elitetins’ style, James said: “Elitetins does not limit ourselves to one style, we prefer to obsessively focus on creating an A1
Elitetins has bolstered its portfolio of designs following a new partnership with Sanderson.
quality product. This is done by using only the best materials and print processes, to deliver a market leading, enduring storage tin.” Elite quality is a given and this has built their reputation with both wholesalers and consumers to be the UK market leader in tin homewares. This project has been a real pleasure, their catalogue is so vast, that sometimes the Throughout the 18-month project of preparing the designs for production, Elitetins worked closely with the studio at Sanderson from coordinating the tin to the textile. Very Rose and Peony can now be found at premium independent stores, John Lewis and of course online. Since its launch, the range has received positive feedback from customers, as James highlights “The brand resonates as the giant of design it is, instantly loved and globally recognisable. Since launching in January this year, the reaction has been fantastic and momentum is still building as we work towards newness in 2025. From the hundreds of designs to choose from, we have a shortlist of around half a dozen patterns to consider for future development onto homewares and kitchen textiles. We have a six-month period to complete complement the current patterns and widen the range.”
Featured Products Zoku Cats & Dogs Ice Pop Mould
The Zoku Ice Pop Mould range features a whole host of fun character shapes for kids. The Cats & Dogs Mould set (4 sticks) is the newest addition and an ideal choice with Summer just around the corner. Zoku’s Ice Pop Moulds are designed to stack neatly in your freezer
and feature a spill proof lid to avoid liquids escaping. The tabs on both sides are included to help you twist the tray with ease, making removing the popsicles a breeze. The reusable moulds are perfect for transforming your kids’ favourite juices, yoghurts, and purees into delicious frozen pops overnight.
0116 234 4611
sales@burton-mccall.com
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