RETAILER FOCUS
world in which we live. Our mission is to revolutionise customer engagement in every industry by continuously creating innovative and holographic solutions to the global marketplace. Today’s consumers are seeking more than just products, they’re after memorable experiences. It’s about creating an unforgettable journey that starts from the moment before they even enter a store. This often goes hand-in-hand with personalised offerings that are tailored to customer needs, preferences and behaviour. Much of this rising trend is due to consumers becoming accustomed to immersive digital experiences on smartphones, tablets and larger screens, leading to heightened expectations in retail environments. And we believe, there is a way of bringing both physical and digital worlds together to create unforgettable experiences for them.
Technology meets retail
Bringing cutting-edge technology into the retail environment is key to captivating this new consumer mindset. If businesses are able to transform their traditional spaces into immersive, engaging experiences, they can elevate their stores to match the digital offerings that customers have retailers, this could be centred on adopting a digital strategy, with holographic interactive solutions, augmented reality and other technologies technologies that houseware retailers can integrate into their stores. For example, new product arrivals, such as the latest styles of furniture, can be showcased in holographic form in the shop window to entice passers-by with visuals that blend the physical window display and digital images are opportunities to enhance engagement by implementing virtual and augmented reality to develop interactive displays that captivate customers. storytelling to evoke positive emotions, remembering the new experience and associating it with this exact store.
Captivate customers The pandemic certainly encouraged shoppers to embrace e-commerce as many bricks-and-mortar stores became either inaccessible or restricted due to social distancing measures. In more recent years, consumers have become more selective in their purchases, partly because of the cost-of- living crisis, but also due to being inundated by content. Audiences are veering away from the passive consumption offered by visual displays and towards immersive offerings. Captivation is now essential to connect deeply with overstimulated customers. Online shopping has undoubtedly become more popular among consumers since the pandemic. They need
housewareslive.net March/April 2024 | 25
Talking technology A
t HYPERVSN, we believe that digital displays
Optimise space
Retailers will know all too well that space comes at a premium. In a houseware store, bulkier displays will take up more room, requiring careful decisions about where items are placed. The space-saving remove unnecessary clutter and create more open, welcoming shopping environments. This encourages customers to engage with products via tech-enhanced methods that may be completely new to them. By keeping this experience fresh and appealing, they can keep customers coming back for more.
The digital future of retail The next generation of immersive experiences are set to transform the retail industry. In the future, we’ll likely see two-way interactions being made possible with a digitally rendered human avatar that can answer questions about products and services. They can interact with shoppers in multiple languages and assist them in placing orders for collection or online delivery. We’ll even see innovations where customers can activate holographic content when lifting products from display shelves, better informing their purchasing decision. More so than ever, retailers will be able to bridge the gap between digital and physical realms, devising experiences that engage customers in a completely novel way.
Kiryl Chykeyuk, CEO and founder of HYPERVSN, explores the way brick and mortar retailers can use technology to create a more effective customer experience.
to be given a reason to put their devices down and venture out to physical stores. The key is not just about competing with online channels, but to elevate the in-store shopping experience with immersive solutions that approach should never be an afterthought; instead, a meticulously planned, theatre-like experience that captivates customers and makes the interaction memorable. With this approach, retailers can rekindle the lost magic of in- store shopping and create emotional experiences that stay with consumers. Experiences that are simply not possible online.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
