NEWS
December 2024/January 2025
housewareslive.net
Peugeot Frères Industrie Launches Global Licensing Program with WildBrain CPLG
P
eugeot Frères Industrie has appointed WildBrain CPLG to represent its global licensing strategy, aiming to expand the iconic Peugeot brand into new lifestyle categories. The
partnership will focus on markets worldwide, with WildBrain managing the brand across various sectors, including home and garden, electricals, sports equipment, toys, and infant products. Peugeot, a brand with a rich 210-year history, has long been associated with quality and innovation. Through its subsidiary, Peugeot home and family equipment, producing kitchenware, DIY tools, sports accessories, outdoor furniture, luggage, and more. The new licensing program seeks to broaden the brand’s reach, continuing to uphold Peugeot’s high standards for elegant and practical products that improve daily life. Meike de Vaere, Senior Vice President of Partnerships and Business
opportunity. “We see huge potential in bringing premium partners on board and expanding Peugeot’s presence in lifestyle products across Europe and beyond,” de Vaere said. Thibault Martin-Dondoz, CEO of Peugeot Frères Industrie, expressed
excitement about the partnership. “We are thrilled to work with WildBrain CPLG’s experienced team to drive our selective licensing efforts internationally,” he said.
With this collaboration, Peugeot Frères Industrie is set to further its ambitions of strengthening its global presence, introducing the beloved Peugeot brand into new consumer categories.
AIS Pays Tribute to Outgoing Chair Neville Moore T
he Association of Independent Stores (AIS) has honoured outgoing Chair Neville Moore for his outstanding leadership and dedication to the organisation. Moore, Managing Director of Ulster Stores, which includes The White House Portrush, Moores of Coleraine, and De Gruchy Jersey, has stepped down after a successful tenure overseeing the AIS Board. Sue Kemp, Managing Director of AIS,
expressed the organisation’s gratitude: “We extend our heartfelt thanks to Neville contributions. His leadership has been instrumental in shaping AIS’s future, and we wish him all the best in his future endeavours.” Under Neville’s guidance, AIS marked the
pandemic, strengthening the community among its members. His commitment to member engagement was evident in his coordination of the Northern Ireland Regional Meeting, which provided a valuable platform for members to connect, collaborate, and grow their businesses. As AIS looks to the future, the organisation is excited to announce Darryl Simpson as the new Chair of the Board. Simpson, Managing Director of Aldiss, a Norfolk-based retailer, brings extensive experience and a strong understanding of independent retail.
6 | Darryl Simpson Neville Moore
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