TRENDS FOR 2025
December 2024/January 2025
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The Top Housewares Trends for 2025
As we move into 2025, the housewares industry is set to embrace a wave of exciting trends driven by sustainability, innovation, and evolving consumer lifestyles. Will McGill reports.
kitchen is meal prepping, which is helping many save time, money, and reduce food waste.
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This has become so popular that 46% of UK households now prepare meals on a weekly basis, a trend set to grow into 2025. In response to this shift, consumers are seeking kitchen products that make Maria Spagnuolo, EMEA Senior
Marketing Manager at OXO, highlights this evolving demand: “As more people embrace meal prepping, the demand for innovative, practical kitchen products is surging. Consumers are looking for tools that are as versatile and convenient as their busy lifestyles.” To meet these needs, OXO has
introduced products like their Silicone Storage Bags, which are reusable, leakproof, and freezer-safe - offering
Featured Products
An Iconic shade of green Brabantia’s classic NewIcon Pedal Bin just got a fresh update – amongst an array of beautiful new colour expansions, is the luscious Jade Green NewIcon, available in 3, 5, 12, 20 and 30L. This timeless bin is roomy, with an odour-proof soft-closing lid. With a generous 10-year guarantee and service, the NewIcon order this lovely new shade.
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OXO’s Good Grips Reusable Silicone Bags
s the cost-of-living crisis continues to reshape household priorities in the UK, consumers are becoming more conscious of their spending habits. One key trend driving change in the
a sustainable alternative to single-use plastic bags.
Cole & Mason, known for its kitchenware
expertise, is also responding to these changes by focusing on space-saving and sustainable designs. As urban living spaces shrink, many consumers are looking for compact kitchen solutions. The brand’s Holborn and Hoxton mills, for instance, are designed with smaller footprints to offer elegance without compromising on functionality. Heidi Thomas, Head of Marketing at DK Household Brands, which includes Cole & Mason, explains: “We’ve noticed a growing demand for space-saving solutions as more people embrace compact urban living.”
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Meanwhile, Meyer is aligning with consumer trends by focusing on health, wellness, and convenience in 2025. As more people embrace healthier cooking methods like steaming, grilling, and dry frying, Meyer is designing cookware that reduces the need for oil, making healthy cooking easier whilst also incorporating multi-functional features to cater to busy lifestyles. With increasing consumer demand for non-toxic cookware free from
Cole & Mason’s new London mini shakers
Make & Take Insulated Cup
Enjoy your hot or cold drink anywhere you like with the Brabantia Make & Take Insulated Cup, 360ml. This thermos travel mug keeps your drink warm for up to 6 hours (or cold for up to 8!) With a smart-click lid to open and close with ease, the cup is 100% leak-proof too! Great as a small seasonal gift, or a practical work assistant this winter. Get in touch to order!
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