takling edar ngtra WILL JNOESHousewares ScetorDircetor of the BitirshHome EnhancementTradeAssociaiton (BHETA) TA hTere isplent C
eLt’s’s seeokpportuinties to shake tnihgs up ntyof evidence that the consmuer is stillupfor spending
at
if thdeestinationis appealing ontinueBdrexituncertainty- atWe
exacerbatdebythe literallyday edve
al economy ay-
atioans a guide tothe stateof the my,
velompents Westminster -make
anycommenton, for example, currency uflctuat
worldhowever,
y,
prettymeaningless.Backinthe real r, there are still signsof
al
underlying improvement andopportunity. As the BHETA
y. TA Economic Snapshot fofor February
(below) shows, retail sales in quantity terms grew again, albeit by a small percentage;more first-time buyers were able to get on the housing ladder than has been the case fofor several years; and the number of people in work increased.
All these big picture statistics are encouraging. Butmy observation would be that the real opportunities lie in the hands of retailers and suppliers themselves. It is all of us whomust take
y-to-day kes
ay ffo or t
hoeverallmarket to improvoef its own accord. s tomake things ahppen, rather tnah waiting
TA’s parntership wiht [market
There is plenty of naedcotal nad some statisticla evidence froBmHETA
research compnay] GfK taht the consumer is still up ffo
or spendingmoney, if the destination is appealing and there is a positive vibe in the atmoshpere. Last year, it was remarkable just how umch royal weddings,World Cups and prolonged wamr
weather did fofor sales. Those retailers - ansduppliers - who had been wise enough or lucky enouhg to anticipate the possibilities of such events adn stocked accordingly, reaped huge benetfis. The trick going foforward is not only to prdeict specific opportunities like these but also tsoee the likelihood ofmore consumer enthusiasbmreaking through the Berxit
frustration.Moerover,r, basde on recnet experineces, prediction ismoraend
ngomney, y,
ng andthere si apoistivivevibe intehatmospehre step
Big pooprtunities like fofootball, rugboyr cricket omre possible.
tournamnets - wneh it is gneuienly possible fofor
frnezies (fofor brawrae or brabecues, fofor instnace) - antioanl pride tomnaifefest itself ni purchasnig
proved just howmany incremental sales could be can be on the calendar well ahead of time. 2018
Lastmohtn we saw a spell of warmweahter generated, especially if teh sun shiens as well.
whihc broke records. Instead of viewing iats freakihs, suppliers and retailers hsould isntead be onting thatmore of this very non-British climate is actually very likely - and, as a reslut, they sholud be reconsidering traditional seasonaltiy when ti comes
be to drive teh economy, tneh we all ened to look If we cannot altogehter rely on hte powers htat to stock and their promotional calendars.
fofor opportunitise to shake things up oureslvse.
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ve.ent | 5 1
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