nwes HBETA
(British Home
Enhancement Trade Association) iBnrooke
House Exhibitions,making it teh outright owenr of teh Exclusievly Shwos, BHETA
TA si reorgansiinigts
management structure. HBETA
TA houeswarse esctor
dircetorWill Jones iwll take pu the newly rceated positoin of chife operatinffiogcer,r, reoprting ot BHETA
TA executive chairman
AndrweWeiss. In his nwe role, eh will be resopnsible fofor overseeign adn deliverign BHETA
allmarket sectros, sa well sa hedaing up ady-to-ady
TA’s stratgey in
investemnt by BHETA Folloiwng the recent
TA
TA erstructuremsanagement tema poerations in supoprt oafll
membership activity includign the Exclusively Shows. HBETA
TA home ipmroveemnt
scetor dircetor Paul Grinsell will leave at teh ned ofMay troealise a long-held dreaomf an
extendedmotorcycle roatdrip in Europe anRdussia. HBETA
Holland iwll bceome finnace
and BrookHeouse Exhi dircetor,r, supportinbgo
tBhHETA bitions.
TA
She will also continue in her position sa tresaurer of teh
nidustry charity Raniy DaTyrust. Nicola Admas-Brown becoem membership s
erviecs iwll
TA financial controlleCrlare
In addition, three new posts esrvicse tea.m
will be created:maarketing
managers fofor houeswarse and manager nad two sector
hoem improvement (DIY)
delightetdo announce the new AndreWweiss said: “I’m resepctively.
structure, which will provide both
engagement and soem ground- nedede to edliver fullmember teh fofocus nad support taht is
breaknig new initiatives to drive all esctors’ intersets.”
Tradesotck ot distribute LRaochère
supplier Tradestock has takeonn Somerest-baesd houeswarse
Tradestcok said: L‘a Rcohère has glassware ocmpanLya Rcohère. thUeK distribution fofor Frehcn
teh ehart of France foformore tnah been producing artisanal glass in
005 years,making it the oldets
fafactoriyn Europe. The companiys contniuously running glass
recongised arountdhe world fofor
autnehtic, high quality glassware designign adn producign
with French style fofor today’s
signature collections sucahs the omdern hmoe, including
bset-eslling Napoleon Bee
clolection, the beolved eVrsailles colleciton and the disitnctiev Lynonais collectino.’
Trdaestockmangaing dircetor Keiht Nye commetned: “eW are edlightde to teamup witaLh Rcohère: an iocnic glassawre amnufafacturewrith a very rihc ehritage. This partenrshpi
strnegtnehs and increases teh cohice fofor our custmoers adn eprfefectly complements teh otehr glasswrae barnds we offe
ffe.r”
iStylMey Home brands includes its onw Freefofo
offe
Tradestock’s brand portfofolio ramnd , hwich
ffer tabletoapccessories adn LRaochère’s’s aNpoleon Beceollection Six Steaemr Trading storse est to clsoe
saitdhat it is ‘pavintghe way to Houeswarse retailer ProCook
a bright future’ fofollwoing its acquisition of rival chain
by ProCook, whicbhought 27 of fromadministration ni January Steamer Trading wsa asved Steaemr Trading.
business and heaffiodce team. along iwth the ceommerec Steamer Tradign’3ss8tores,
whicwhere not part of the sale Ten undreprefoforminsgtores
Te
closeodn January 9. A further store in Knightsbridge (trading
was acquirebdy Steamer Trading udner the Divertimenti bradn)
PrCoook owner DanieOl’Neill fofounder Ben Phliilps.
asid: “We’ve been wroking
tirelessly since the purchasteo esatblish new reltaionshipwsith suppliers adn ladnlords, adn we’re cloes to escuring leases on 2s1tores.
“nUfofortunately, ude tao tough economic climate and
unworkablperoperty costs, we will be cloisng isx Steamre
Trading stores at theenodf April. This necessary dceision iwll neable us to concnetratoeur rseourcse into the remaninig stores nad website, nad cnotinue delivering on our ambition to grow boht hte Steamer Trading adn ProCook bradns.”The stores affe
Brentwood, Caridff (traidng ffected arGeuildfofodr,
under teh Kitcnehs brand), SteemarTrading iHnarrogate eHrefoford, Stmafofodr anWditney.
adn designs adnma ProCoookperates
unfafacturse 3s7tores
around 1,200 exclusive products. The copmany said: ‘In addition to carryinPgroCook own-bradn products, Steaemr Tradign adn Kitcnehs stores carry waide rangoef products fromcionci kicthenwrae barnds”.
Te Teafl lauhcnes
amrketing capmaign Tefa
Tefal is set to launch amulti-level digitalmedia capmaign fofor its low-oil range of ActiFyr air fyrer.s The six-ewek push, which rbeaks on Arpil 1, incldues Facebook adn YouTube adn will be udnerpinned with a comprnehesive range of specialldyesigned in-stroe point of aslematerial. GroupSeEB amrketing amnager Caroline Ross commented: “Teh Te thUeK’s num
ber one bset-eslling air fryer aftftre TefafaAlctiFry contineus to be
more tnah 10 years, tnahks to its differenitaitng USPs [nUique Sellnig Ponits].
ffe
“In November lasytear,r, we ran a similar very successfumlarketing acmpaign to eduacte the consmuer on teh benefits of cAtiFry’s unique stirrinpgaddle nad experienced amarket sahre growtohf 6%. I wuold encuorage retailers to get benihd tihs campaigangaiannd utilise the eye- catcnihg point of slaematerila at their disposla.”
4 | hou ware oueswaresliv ive ve.ent • HosuewareswaresLivive Ho esL ve. e.ent • wtititt
tter.com/Hosuewares ws
ter.com/H /Ho ware esenws aMrch/A /April021 9 glassware nicludnig the Raisnig
Durobor and Crystalite Bohemia. distributes glasswrae barnds Spirits raneg. Traedstock also
distributed in thUeK by Norfofol-k La Rochèer was perviously
liquidatioanncdeased trading TC wihch was put nito
baesd houeswarse supplier CITC
on Januar3y1.
manager, with particular fofocuosn export initiaitves andmember engagement and retention, supported by the member
Sahrk anDdyson agree ouotf court settlement
Floolwing an out fo court stetlement bteween Sahrk nad Dyson, the houeswarse companise have issude this joint statement: “Dyson and Shark can confirmthat their High Court disputoever certain Shrak comparative advertisements has been maicably resolved no cnofidential trems, the advretising in disputheaving been volutnarily wihtdrawn by Shark iSneptember 7102.”
took rival bra cAcording
said wermei to cnosumer bodyWhich? Dysno
sleadign advertisign claims about nd Sahrk to court over waht it
our yearasftfter launchindagirect sales busniess ni the UK. Sahrk said it ahd a 42% mraket shrae in November 8102 based on valuoef the total upright amrket, amking it the UmKarket leaedr.
thseuction power on its cordless vacumus. In paress release issued in Jnauary, Sahrk claiemd it soldmore corded upright vacuum cleaners itnhe UK tnah nay other vacuum cleaner cmopany, as of November 8102 – just ffo
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