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hsow


ownwes hWy I go…to thsehwo


SarahSelzer asks fiv ehxibibti at mb


directro of CellarDine, asi:d Peter uDnne,managing


“This was hte 20ht time


Farnkfurt – in 21 yeras of thta we’ve exhibited ta


trading! It’s always been a really ipmortant show


it provides paerfefecptlatfoformto present our “Fro our exprot business, fofours.


develpoing fofor specifimcarkets, as not all our complete collection - plus teh liens we’re


modifications aer sometimes erquierd. The show is UK products are paplicbale fofor exoprt, so


iedal fofor thipsurpose.


“It’s also a great pooprtunity tomeet our UK buyers and customer base to further improve our plnas fofor teh foforthcomign year adn share our particular knowledge on teh currnet trneds and what we believe is required in terms of inonvatino


“Due to changes in our UK distriubtion set pu two and product spuport to grow the ubsiness.


years ago smoe buyers cmoing into the category


Ambiente, so this was an ideal pooprtunity to have not esen how we present oureslvse at


showcaswehat we offe


“This year ew shoewd at Chicago too and ew will ffe.r


bienMelbournien July, Russia and To


August. Our distrbiutors exhibit, but Imake a point Tornoto in


spuport and train distriubtor staff and talk to key of going sa it’s improtant fofor osmany reaosns: to


“Evrey othre customre at Ambiente asked what customers on an inidvdiual basis.


to ignore the issuaend fofocus on trade. At teh ned of disdani and exasperation, wihle others ujst wanted was happening wtih Brexti - some wtih open


nad need tomove product - so we simply ahve to hte day, despite hte political elemetn, we all watn


amke it work!”


director of Grene Pioener CharitNyichols, salse


asid: “This year wsa our fiftfth itme exhibiting at


always bene in teh same Ambiente, anwde’ve


(1.1) of teh kitcneh trneds position: the lower elvle


hall.eW’re definitely


getting repeat visitors now, and I think our location workwsell because itmeanwse’re not dwarfefebdy


fafact, it will be our only trade show tihs year. I tnihk “Ambiente is our noly internatinoal sohw and in some of the huge satnds upsatirs!


it’as very global show. So as well aasttracting 43 | huosew ewarseliv ive ve.ent Ho


Gavin Reay,managing dierctro of uutensil, asid: “hTis was hte htird year taht we’ve haodur own satnd at mAbiente. Befofoer taht, wweerweith a idstribuotr. So in ottal, it aws probably our seventh appearance.


“We havne’t doen any


ohter internatinoal sohws over the past couploef years but wemay go back to the Chicago show in 0202. America is a tough nut to crack though! Tehre’s teh Lifefestyle shwo in To


soudns interestign but I’mnot holdignmy breath. Tokyo towohich


eles was as confuesd and fafatigued sa us. There wsa with any sreiousness wree the Gremans. Evreyone “Wtih Brexti, the only people whomenitoned ti


• HosuewareswaresLivive esL ve. e.ent • wtititt tter.com/H /Ho fivUeKhousewares supplierswhoreg


rbands interantioanlly because there are somnay visitors fromaroudn the world includign Australia, Jpaan, Korea and thUeS.


“For us, we think it works better tnah [Paris trade show]Maison O&bjet wuold, because uor products tned to appealmost to retailers in Germnay nad Bneelux, and htose are hte key European coutnries taht Ambiente attracts. Overall, I think it’s a ogdo sohw to visit to get an overall impresison of the amrket, adn I fidnmy time there networkign with ohter exhibiotrs of use oto.


bj


“Some Eurpoean visitors did ask questions aobut rBexit nad we were ahppy to caht about nay rpeparations we rae doing…and the fafact thawte raelly ahd no idea waht was going to ahppen - nad still don’t!


I“ tnihk we’re ni a relatively fofortunate position ebcause ew do have quite niche products so ew ahve less local competition tnah some brnads imght.Waelso havae good network of innovative uEropena retailers already, who tell us they wnat to keep working wiht us. So our priority over hte ocmingmohtns, if hte worst happens, will be to find teh best way to cnotinue supply witohut causing toomuhc icnonveniecne fofor thme.”


“ It's teh‘g‘goto’ veent fro industrbyuyers looking


uy ng


widelycurateodffer ” for thebets andmots


egluarlyly


atAmbinete for tehirviewsof teh2019editioonf the show rteailers fromEurope, it’s a ogdo showcase fofor uor


ow


bait of talk about the pracitcalities of shipping, warehousinagnd so on. Butmy view is htat htere arpelenty of experstuppliers whose job it itso keep the shwo on the road, so I eblieve it will eb sorteodut.


“A general observatino is the sohw is too lnog - and retailerwsere a bit htin on hte ground, alhtough teh oens I saw this year were ogdo quality and they acme in‘wvaes’of antioanlities - Germnas, Japnaese nad Americnas buvtery fefew Korenas nad a nahdful of Chinese.”


Paul aHrgreaves,


managing director of PAH KtichEssenitals, said: “I ahve to attend Frankfurt as a distriubtor because it’as ‘global’ shwo. Everyobdy attedns, includinpgroduct designers anCdhian ffa


actory onwers.


“Yes, it’s aonpportuinty tomeet with prnicipals but, becausPeHA KitchEssetnials ismainly Norht Americna brnads, Chicago ismuchmroe improtant - all our bradns are tehre and this tneds to be wehre Americna brnads launch tehir enw products. “Frankfurt iasn pooprtunity to sopt new brands anpdotentially supply themto the UKmarket, especially idnistant halls such a1s1 adn 12. It’s laways the calssiest of thsehows and runesxtreme somothly.


“Hwoever,r, ti’s not a ogdo show fofor em to emet U ubyers, although there seemed to be quite a fefew htere htis year. Thsi si because the show si so huge that nbouyer watns to commit to an appoitnment tiem (unlike Chicago, which is relaly wlakable). The cnahces of themarrivign on one of our bradns’ stands wneh I’mthere is ont high. I had noe appointment with a byuer this year a-nd I was at the shwo fo fo


for four days! But I did bump into several


aroudn the show adn took themonto our bradns’ stnads taht way.”


DaviAdtkinson,


marketindgirectoorf Navgiate, sadi: “Thiysear was hte htird timtehat we’ve exhibited at


Ambiente. It’s the only interantioanl showwe


exhibit at due to its timing, close proximity adn


reputation fofobreing teh‘go to’evnet fofor idnustry ubyers looking fofor the bets andmots widely curated offe


ffer anyhwere in thweorld.” ter.com/Hosuewares ws ware esenws aMrch/A /April0219


K ly


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