hsow veruypb


ownwes


Ipmressive attednancaetAmbinete hTe fiv


fived-ay ayGeramntrade show mb


pbaet atomsphere inthehalls,’ according toorg mAbinete‘tehmost international oen of all time’,


cacording to organiesrMsees Frankfurt. It noted taht: ‘Singificantly,more exhibitors reachetdheir atrgest fofor hte trade show htis year,r,makinmgore cnotacts tnah the year befofoer’.


Indina singer nad Bollywood star Knaika Kapoor amde a special appearance at the show, brninigg a


fo In ecle


ida. of Inida. She was given a gudied tour which briyt faface to Ambiente’s 9102‘partner country’


included a viewing of hte parnter coutnry rpesetnation. Etnitled‘HandMake’, htis special ffe


etaure demnostrated the importance of traditinoal carftftsmahsnip fofor India today sa well sa its cnotribution to thweider world.


Teh top tne visitor nations aftftre Gremany wree mAbiente.


A


Switzerladn, Russia adn South Korea. ‘Outstadnign Italy, Cniha, FranceU,K, NetherlandsU,S, Spain,


America (with countries scuh as Brazil, Eucador and incresaes’ in visitros were recroded fromSouth


Mexioc) Europe (with ocuntries such as UK, Spain, Netherladns adn Russia) adn Asia (with countries


Visitors viewed the wares of 4,154 exhibitors from such as Chian, Tahilnad nad India).


29 countries. In total, 58%of exhibitors hailed from outside Germany,making the 9102 edition of


Over thpeast fefew years, eigth parnter coutnries ahve showcased tehmselves at Ambinete. But enxt yaer,r, hte parnter coutnry is returning homev:isitors look foforawrd to the subj


total


counrties rtav Fe


alof 136,000buye avlel


edtForankfurt in yers frmo166


Februarytoattendthe trad ade fair


nae ot A cna


bject of ‘Thweorld comes


mbinete’, as teh fafair presents a programme with w look anddesign.


Brabantia and KitchenAid were among 11 ehxibitros celebrating anniverasries at Ambiente. Pliilvuty commemoarted its 200th anniversray, while KicthneAid,Mertnes, Fackelmann, Kaiser


aBckfoformne and Brabantiamarked tehir cnetnearies. Ianddition, BerghoffWorldwide celebrated tis 25th annivresary, CorMuldre and J. Kresten their 50th, Lneox it1s30th, adn IKO-Import Klaus Otte it4s0th annievrsary.


Ambinete vice presidnet Nicolette Naumann ocmemnted: “It’s a rmearkable achievement when a ocmpany has been in themarket fofor such a long tmie. Our exhibitorhsave beesnuccessful fofomrany


owAmbientfienished‘iannexcellentomod,wititah ng


rganiserMessFerankfurt years now, swoe watned to celebrate wiht htemin


person.”Eacchompany was igven a surprise igftft yb Nicoletet’s etamat their stnad of a persoanlised cake or bottloef champagen.Master pastry cehfsfs frmo Frankfurwtere tasekd with creating the caeks, so that each copmany’s baked treta was insatntly rceognisable, iwth edsigns basde on current prdouct lines and logos.


• Thneex Feurbary *http


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Visitor’s’s yee


SarahSelzer takesusonawhistle-stoptourof the 2019editionof Amb


mbiente,wh T


ehre is al dicsov


ave tpolanyo always somethingnewto


(witha total xehibitionspaceof 306,500s ubt it’s’s relatievlyeasytonavigate -yo hav


Theer aer travelators between bus running around the outsid useful classification on stan exapmle, if the products ar e exhibition organiserMesse nahdy Ethical Style Guide t


yourvisit carefully. f


s a


n cating, for -friendly. The


ankfurt also produces a o


ni at are


praticulraly committed to aspects of su Three wree also plenty of ‘break out’areas


ability.


showign tredns and even a series of ‘Future Thinkers’ tuors ruond the show, led by students froma Dutch universitwyho presented the latest styles at


ovre atFrankfurt. It’s ahuge show, spreaodver 12hallsonvarious levels


, a shuttle e show, and a


whichshedescribes as ‘int ient


. an igges Jose Joseph in 1.2 and Kitchen aft


w e also plenty of smaller players , GWoodware,


ands, Zak Desig s, D vidMason Desi rista&Co, BlissHome,Make Internati


among A


ele .0


Themain housewares focus w across suc


at .


wer level 1.1, withm r brands and the ands fromcompani


Examples fromhall 1.2 include Blac + Blum, e DRH Collecti


onal and gns,


A rolatte, while 1.1 hosted CellarDin , Dutch Cr ative Brands, Dexam, Rayware, Chill


’ , uutensil, Green Pioneer a Na ers.


ne w n 3.1 ass cals d iv aki


er of coo p


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e is in hal vigate


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nternational andinsipratinoal’ arena. A trip to hall 12 covers off storage and hmoe


organisation: Brabantia, Curvre and Addis wree hree, for example. Hall 11 is themost recent addition to the show and is full of design-lepdroducts and rands, while Hall 4 covers contemproary sa well as tr ditional tableware.


last 1


there is al opposi amix o


’ e been going to Frnakfurt off nad on fofor teh ars - every year fofor teh last sevne - and ays something different to see. Pictured re six producttshat I spotted thitsime - trong designs adn on-tredn product


ffe


f msuppliers all keen to work wiht hte UK, if htey on’t already.


• Sarah Selzer ismanagign directoorf sp c homewares PR agency PDRirect


di • www.prdirect.net speciialilist


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