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A Baker’s Dozen of New Machines for Houseware and Bakeware Manufacturer What More UK
What More UK has invested £20 million on a number of new projects including 13 new injection moulding machines for their Altham factory. Leaders of this successful
organisation are following a strategy of continuous investment, which has proven to be a very smart decision. This latest investment has seen them grow their manufacturing capacity with the purchase of 13 injection moulding machines. The company plans to upgrade or replace every machine they own within 4 years. The new machines, 5 of
which have already arrived and been installed at their Altham site, are specifically designed to meet the needs of the organisation. This latest investment will help position What More to deal with the situation. When the pandemic struck, What More didn’t batten down the hatches. They did the opposite, increasing their investments and focusing on resilience and agility. Tony Grimshaw OBE,
Director at What More UK, explains:
“What More UK is not the sort of company to sit still. In
Boohoo to acquire housewares chain Debenhams
business we deal with crises every day and the worst thing you can do is ignore it. Putting money back into the firm means we’ll be stronger in the future. These new machines will give us the ability to respond to changes as and when they occur.” This type of investment is one of the reasons behind What More’s success.
Winners of the Bira Direct Christmas Display Competition have been announced
It has been revealed that the winner of Bira’s Christmas display competition is Hargreaves of Buxton. They managed to beat over 40 business to claim the title. A great effort had been made to create handmade characters from the popular Christmas ballet, the Nutcracker. The display was created by Martin Coles-Evans and had been made from scratch from MDF and paint. The prize for the winners is a £200 voucher for Bira direct and a hamper
of goodies. There was also an
opportunity for winners to be decided via social media. A selection of displays were up for public vote to decide both first and second runner up prizes. First prize of the social media vote went to Javelln in Bury St Edmunds. They will receive £100 voucher for Bira Direct and a hamper of goodies. The voting was extremely close and the 2nd prize for social media votes but the
Industry charity Rainy Day Trust continues in its fundraising efforts during lockdown with a Valentine’s Day raffle of two luxury hampers and a bottle of champagne generously donated by bira Retail. Tickets are just £2, and with only 500 available Rainy Day Trust CEO Bryan Clover is urging people
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to buy tickets – and soon, as the raffle closes on 8th February! It is hosted on the
raffall.com site here. “We’re extremely grateful to bira for this donation as every little helps in our continued efforts to raise funds,” says Bryan. “As with many charities during this unprecedented pandemic, we have seen many of our usual fundraising streams dry up – but our industry colleagues still need support. With only 500 tickets available the odds of winning are pretty good. So please buy a ticket – you know it makes sense!” The two luxury hampers
are worth £75 each and contain a delicious mix of
prize went to Woodbridge Kitchen Company with their display, which is a take on 5 gold rings. Woodbridge Kitchen Company will receive a £50 voucher for Bira Direct and a hamper of goodies.
Online fashion retailer Boohoo has bought the Debenhams brand and website for
£55m but will not take on any of the 188 high street stores or those who work for the company.
The deal was said to be
‘transformational’ and a ‘huge step’ by Boohoo. Despite this, 12,000 jobs at the department store will cease to exist. The 242-year-old Debenhams chain
is already in the process of closing. This is after administrators failed to secure a rescue deal for the business.
A closing-down sale at 124 Debenhams
stores began in December, as the administrators continued to seek offers for all or parts of the business. The company announced recently that six shops would not reopen after lockdown, including its flagship department store on London’s Oxford Street.
Burton McCall add Stasher to growing portfolio
Bira Retail supports Rainy Day Trust with Valentine’s raffle prizes
Chorizo, Pork & Onion pate by Cottage Delight, Grandma Wilds Oaty biscuits, Peaches & Prosecco (by Wooden Spoon), a traditional fruit cake, oak- smoked flour & dried chilli crackers and a selection of other delicacies to be enjoyed! The third prize is a bottle of Taittinger Champagne worth £35. To contact the Charity for
support, call 0800 9154627 or email via the RDT website
rainydaytrust.org.uk/ contact-us/
Potential fundraising partnerships, contact Bryan direct bryan@rainydaytrust.
org.uk or call 07939 541289
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twitter.com/Housewaresnews January/February 2021
Burton McCall has entered into an exclusive agreement with Stasher to distribute its range of reusable and functional platinum silicone storage bags throughout the UK and Ireland. The transition from PHA to Burton McCall will commence from Monday 4th January 2021. “We see Burton McCall as the perfect
partner to aid our continued growth over the coming years,” remarked Andrew Geddes, director of international sales at Stasher. Michelle Dickinson, managing director of Burton McCall Ltd commented; “We are absolutely delighted to have Stasher as a new partner, we are very excited and relish the opportunity to further develop Stasher. A special thank you to PHA for their hard work in launching Stasher within the Housewares market and continued professionalism to enable a seamless transfer”. To aid in the transition Burton McCall sales team will contact all existing stockists of the brand to introduce their new point of contact. With effect from Monday 4th January 2021 all orders and communication should be directed to Burton McCall.
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