cookware
Together we can make a world of difference J
ust small steps can all add up and change the planet for generations to come. Every day, we hear phrases
like climate change, zero waste and tipping point. Unfortunately, these are no longer just buzzwords being banded around by the press and social activists, this is the reality for everyone. David Attenborough’s Blue Planet really brought home the effect of plastic pollution in our oceans and it’s just one example of how human behaviour can cause real damage to our environment. As consumers understand this new terminology and embrace a new way of living, their appetite for sustainable, environmentally conscious kitchen products grows. As a result, the housewares industry is seeing this market expand at an accelerated rate, with new, innovative, green products being introduced to meet demand. In fact, a recent report suggests that 54% of consumers think they can make a difference in the world with their purchase choice, 61% are worried about climate change and 33% are choosing to buy from brands they believe are doing social or environmental good. * At Meyer, like many other organisations within the housewares industry, we are constantly striving to improve our green credentials. We are very conscious that our actions, no matter how small, will, with the collective effort of others, improve the health of the environment and quality of life for our global community. We are committed to doing our bit to
make cooking greener, more efficient and sustainable. Our Prestige Eco cookware range launched in 2020 and has the world’s friendliest plant-based non-stick pans. The Eco range includes our unique plant based non-stick inside and out and is PFOA and Palm oil free.
Everything is made from recycled materials as well as being recyclable themselves; so better for you, your family and the planet! To show our commitment to reaffirming our
new green credentials, we have teamed up with TREE AID. For many people in Africa, trees are essential to their survival. Trees provide nutrition, generate income and help to create a healthy environment. We are supporting TREE AID with their “Great Green Wall” project to grow an 8,000 km new world wonder across the entire width of Africa. (Learn more at
www.treeaid.org)
So, for each pan we sell, we will help
Tree Aid plant a tree in Africa. When we all work together, we can all help to protect the earth. “Every tree grown through the sale of
Prestige’s Eco pans is part of a larger movement for change. Tree Aid is delighted to have the support of Prestige to contribute to the Great Green Wall, an ambitious project to restore and re-green vital land across the drylands of Africa. Together, we stand with communities to grow trees that will improve incomes, food security and protect the environment. So far, we have helped to grow 28,044 trees together and we are excited to continue our journey with Prestige”
So why is Eco cookware so unique? Every piece in the Eco cookware range, along with its packaging, is made from recycled materials and is fully recyclable. With 5 layers of extra durable non-stick, reinforced with minerals, there’s no compromise on quality and performance - or the health of our planet. Eco cookware is induction suitable, oven and dishwasher safe for added convenience, so you can focus on the important things in life. In order to further enhance the brands environmental credentials, and help consumers on their sustainable journey, Prestige is also set to launch its latest sustainable cookware range: Earth Pan. This innovation is expected to change cooking for the better, going one step further to make a difference. A pioneering product made to optimise performance and minimise its environmental impact.
Made from recycled and
Prestige’s latest sustainable cookware , Earth Pan . Helping to change cooking for the better
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recyclable materials and produced in an energy effi- cient way using 88% less CO2 emissions. With handles formed
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twitter.com/Housewaresnews January/February 2021
from recycled plastic bags and a toxin free non-stick coating, this exciting product is a revolution in environmentally sound cookware. The coating acts as a tough outer defence against scratches so will prolong the life of your cookware and protect your family at the same time. Our thoughtful packaging is 100% recyclable and biodegradable, containing no plastics or shrink wrap. And we even print using inks that are more eco-friendly. As with our Eco launch, we have created
an eye-catching launch campaign includ- ing engaging and interactive video content. Thought-provoking content will help us communicate the brand story and highlight the product’s benefits across our social media and digital platforms Everything is brought together with an extensive in store support pro- gramme to make sure this unique range and story is promoted effectively at store level. In addition to the marketing activity, we are
keen to go one step further helping consumers to embrace an eco-friendlier lifestyle. This will include supporting them in recycling their old items of cookware. So, we will be launching a recycling scheme and encouraging consumers to participate by recycling their old pans. By sending out a recycling bag, free of charge, consumers can return any old pans to our HQ. We will take care of the recycling and in return they can take advantage of a discount towards any future purchase from our sustainable cookware ranges. Meyer are very proud to be making a positive impact both now and in the future.
• Data from Euromonitor- “How to become a sustainable brand” Jan 2020 AND The Behaviours Agency Report” It’s all about me”.
Eco Cookware , helping to save our planet one pan at a time
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