healthy eating


Finding Wealth in Our Health H


ealth and wellness is a vitally important and growing aspect for many consumers’ lifestyles. People


are looking for new ways to improve not only their physical but also mental wellbeing – be it in an online yoga classes, meditation through an app or adopting plant-based diet. Haden wants to be there to give a helping hand, getting everyone closer to that point of enlightenment. A more balanced and holistic approach to health and wellness is being reflected in the kitchen. In the past few months, whilst we have all been spending more time at home and rediscovering home cooking, we have all been reminded how important it is to keep healthy and how the food we eat plays an important role in maintaining a healthy lifestyle – “eat your medicines” comes to mind. Therefore, our goal as a trusted and go to home appliances brand is to bring products that help people to cook easy, healthy and nutritious meals in a time efficient and effective way. For instance, our Haden Kitchen Angel, an instant pressure cooker, allows people to pressure cook, slow cook and sauté their favourite meals all in one appliance. Using pressurised steam to lock in vitamins and minerals, this multifunctional appliance is able to create a variety of nutritious, healthy and delicious dishes fast.


The beauty of this appliance is the ability


to create multiple dishes much faster than stove top cooking. It can be used as a pressure cooker, rice cooker, slow cooker, yoghurt maker or even a cake maker. What’s more, you are able to feed your entire family with a generous capacity of 5.5 litres. There are 15 menu options to choose from, whether it is meat, vegetables, soup or rice that you’d like to cook. We all love something crispy and more often than not a golden French fry can hit the spot. Our Haden air fryer offers a lighter alternative to deep fat frying. The list of what can be created in this appliance is endless, from sweet potato chips to tasty doughnuts, all made with just a teaspoon of oil or no oil at all. Air Fryers use hot air in order to fry, bake or roast food. It uses natural oil from the food that is being cooked in the air fryer meaning you can enjoy healthy meals with less fat. For soup lovers, who do not like spending


too much time making the dish and washing up endless pots and pans, a soup maker is a great gadget. It is also very versatile appliance; besides soups you can make baby food or smoothies, all done under 30 minutes at the touch of a button.


On the other hand, it is not only what we eat but also what we drink. As a tea loving nation, we drink 165 million cups a day. However, the way we consume our favourite hot


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beverage has changed, especially during this pandemic - we pay more attention to teas that have healing or wellness properties, such as green tea, ginger tea or herbal blends. People consider a cup of tea as their wellness drink. With this in mind, our mission as a leading


SDA British brand is to enable people to brew their favourite drink with ease. Our new Richmond variable temperature kettle is a great example. Due to its temperature panel, people are able to brew the teas at the right temperature. Water temperature has a tremendous impact on the tea flavour. Tea and water temperature are two


important factors when making a cup of tea. In order to enjoy a perfect brew, it needs to taste good. If you ever had a green tea that tasted bitter, this is simply due to using the wrong water temperature. Green tea needs to be brewed at 80°C, so people can enjoy a natural flavour as the water seeps the goodness from the tea leaves of this amazing antioxidant beverage. The Richmond kettle is also perfect for the press or pour over coffee connoisseur, with the ideal temperature being 90 degrees to avoid burning the coffee. You can even keep the water at your desired temperature thanks to the keep warm function.


The rise of an educated tea consumer


and more premium tea brands focusing on consumers’ experience have definitely changed the way we think about tea making. When it comes to developing kettles, we focus on a more sophisticated design and features such as temperature gauge or cup measurement for more sustainability. These are the key elements that matter to our modern consumer and ones we need to think about when creating appliances.


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