advertorial
Monday February 5 2018 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM
Bringing family and friends together W
ith dining habits perpetually evolving and 2017 suggesting that formal sit down meals are
out and casually eating out of bowls is in, 2018 lifestyle trends see another shiſt in the way that consumers like to dine. WGSN trends indicate that consumers are
seeking a connected community that focuses on a dining table that radiates warmth and openness. Much like Danish lifestyle concept Hygge - which concentrates on contentment and cosiness, and the rise in new lifestyle concepts such as Scottish Còsagach - ‘to relax and unwind’, 2018 trends explore a less traditional ‘around the table’ dining experience. Entertaining at home becomes casual, animated and flexible as consumers focus on sharing with family and friends and enjoying informal celebrations rather than a more traditional three course meal. Portmeirion is well-known for crafting casual dining collections that can be enjoyed every day. Creating the perfect setting to spend time with family and friends over delicious food is a core value that Portmeirion champions. This focus inspired Portmeirion’s Westerly mix and match tableware collection, a stylised sketched design in a selection of playful colour palettes. Westerly will be made in Portmeirion’s factory in Stoke-on-Trent, England in the heart of the Potteries. The range sits perfectly in line with the celebration of what would have been the 100th birthday of Susan Williams-Ellis, Portmeirion’s founder who spread her love of
Westerly
beautiful yet casual, everyday tableware. The Sophie Conran for Portmeirion
collection is revitalised with Colour Pop – the iconic shapes feature bold splashes of colour. With vivid colour blocking on-trend for SS18, Colour Pop inspires creativity and perfectly accentuates the beautiful white dinnerware collection. Portmeirion’s revered collaboration with Sara
Miller London also evolves with enchanting new designs dedicated to Christmas amongst other stunning new additions. Spode’s new Maui collection captures the
psychotropical trend by combining a traditional aesthetic with a modern floral print. This new tableware collection is perfect to add a flourish of grandeur to the modern home with Spode’s coveted and inimitable heritage style. The ultimate in ceramic giftware, Royal Worcester’s Wrendale Designs collection is
Spode Maui Sophie Conran for Portmeirion – Colour Pop
refreshed in 2018 with new products and designs. Featuring the captivating watercolour designs hand painted by the award-winning artist Hannah Dale, exciting new introductions are launched including five new additions to the Zoological collection and three new core mug designs. Additionally, a selection of new items will be added to the adorably festive Christmas collection. And of course, for the finishing touches that
bring that extra warmth and cosiness to the dining table, Portmeirion introduces new additions to its home fragrance collection and Pimpernel continues to bedeck the home with stunning new placemat and coaster designs and accessories.
Royal Worcester Wrendale Designs
Sara Miller London Portmeirion Celestial cream jug
Spring Fair – Hall 9, Stand E20-F21
Sophie Conran for Portmeirion – Colour Pop egg cup & spoon
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housewareslive.net •
HousewaresLive.net
u01782 744721
uhomesales@portmeiriongroup.com uwww.portmeiriongroup.com
•
twitter.com/Housewaresnews January/February 2018
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