Flexible Packaging
Navigating the Future of Flexible Packaging: Innovation and Sustainability
F
lexible packaging not only provides excellent product protection, but also reduces the overall amount of material needed when compared with other packaging formats, especially rigid packaging. This results in lighter, more efficient designs that minimise waste, lower transportation costs and reduce the carbon footprint. Whether you are a business owner or a packaging enthusiast, understanding the latest advancements in this field is crucial for making informed decisions that benefit both the environment and your bottom line.
THE RISE OF SUSTAINABLE PACKAGING SOLUTIONS
ProAmpac’s commitment to sustainability is embodied in our ProActive Sustainability approach, which integrates eco-friendly practices throughout our business. One of our standout innovations is the ProActive Recyclable RP-1000 Series, introduced in 2023. This new product line, pre-qualifi ed for curbside recycling, serves as a sustainable alternative to traditional fi lm-based laminates. It is ideal for various applications, including overwraps, frozen foods and secondary packaging. Our ProActive Recyclable R-2000 Series is a mono-material fi lm solution designed specifi cally for in-store recycling programs. This platform has a number of customisations tailored to diff erent products and applications, which we have found to be very eff ective in the market. We are also excited to off er mechanical and
certifi ed-circular PCR (Post-Consumer Recycled) materials in conventional or recyclable structures. These advances enhance the sustainability of our packaging by incorporating recycled content and reducing the amount of virgin raw materials required to provide the product protection needed in today’s world. For businesses looking to reduce their environmental footprint, adopting such recyclable and PCR-enhanced packaging solutions represents a signifi cant step forward.
BALANCING PERFORMANCE WITH SUSTAINABILITY
It is a common misconception that eco-friendly packaging has to compromise quality. At ProAmpac, we have built a platform of sustainable solutions that perform at parity with conventional laminations. Our ProActive Sustainability fi lm solutions are engineered to maintain product integrity and shelf life while being compatible with the high-speed production lines installed in the industry. This ensures that businesses can meet their sustainability goals without disrupting their operations or sacrifi cing product quality.
EXPLORING ADVANCED PACKAGING TECHNOLOGIES
The packaging industry is also witnessing a surge in smart packaging technologies. ProAmpac’s ProActive Intelligence suite exemplifies this trend, offering innovative solutions that enhance product safety and extend shelf life. For instance, our Moisture
Protect (MP-1000) technology uses advanced materials to control moisture within packaging, which is critical for products like diagnostic kits, powders and food items that require precise environmental conditions. By incorporating the moisture control into the film, package formats like stick packs, where desiccant pouches can’t readily be added, can now enjoy the benefits of active humidity control in the headspace.
LEVERAGING DIGITAL TECHNOLOGIES FOR ENHANCED CONSUMER ENGAGEMENT In addition to preserving product quality, smart packaging can also facilitate improved consumer engagement. Technologies such as QR codes and RFID tags enable products to carry a digital identity, off ering customers access to additional information and interactive experiences. This not only enhances brand loyalty, but can also be a tool for brands to tell their story while providing valuable data on consumer preferences and behaviours.
ADVICE FOR BUSINESSES For businesses looking to stay ahead in a competitive landscape, embracing these innovations in fl exible packaging is crucial. Prioritise sustainability by opting for recyclable, PCR- containing, compostable or renewable materials and consider incorporating smart packaging features to enhance consumer interaction. Collaborating with a packaging partner that understands both the technical and sustainability can help you navigate these choices eff ectively.
24
September 2024
www.convertermag.com
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