Luxury Packaging
First Impressions Matter: How Zeus Creates Iconic Luxury Packaging
LESS IS MORE
What feels luxury to some may feel superfluous to others; sometimes less is more. Minimalist finishes, monochrome palettes and simple lines can be just as attention grabbing as glitz and glamour. Smooth laminations and simple but perfectly executed constructions can make a product stand out against a noisy competition.
A GROWING TREND – ECO LUXE Sustainable luxury, delivering premium packaging with minimal environmental impact is a must for all eco-conscious brands. From plastic free constructions to ecofriendly, water-based inks and low impact special finishes, we always work with brands to ensure their packaging delivers a sustainable solution.
L
uxury Packaging is the buzzword for premium brands, but what does it mean, why is it important and how do you achieve it?
LUXURY IS IN THE EYE OF THE BEHOLDER “Luxury” can mean so many things to different audiences, markets and demographics. In the context of packaging, we work hard to understand a brand’s ethos, values and story, all providing essential insight into how a luxurious finish might be realised for each client we work with.
LUXURY IS AN EXPERIENCE
The holy grail for premium packaging design is creating a memorable and exciting experience for the end consumer which is faithful to your brand. Packaging that entices a customer to look, to touch and to commit to a purchase. Then upon opening, it delivers an experience which is engaging, bringing an element of anticipation and excitement to the unboxing of a product.
THE POWER OF SPECIAL FINISHES Bold print, interesting textures and eye-catching finishes deliver an impactful first
DON’T JUDGE A PACK BY ITS COVER Packaging is like a book; don’t judge it by its cover. Carefully executed product reveals can take your brand to a higher level. Careful attention ensures added excitement at the point of opening, meaning your product remains in the consumers mind long after receipt. Extra focus on constructional features such as drawers, hidden compartments or custom-made fittings, through to adding layers of printed tissue, ribbons to untie or presenting products in fabric pouches; there are a myriad of ways to ensure a luxurious opening experience.
PERFECT EXECUTION
Exacting attention to detail is essential when creating luxury packaging products. Constructions must be millimetre perfect. Openings must be intuitive and smooth. Print must be perfectly positioned. Tiny details make all the difference.
impression; drawing attention on the shelf or online. Metallic inks, foils and neon pull the consumer in, while premium paper coverings, embossing and debossing create a tactile finish which reinforces brand credentials at the point of purchase.
LUXURY PACKAGING IN A DIGITAL AGE With the never-ending growth in social media and online reviews, your packaging is a marketing tool and has the power to instantly become “content”. Investing in a premium packaging solution creates an opportunity not just to acquire new customers, but also increase loyalty and reflect your brand’s status. Get it right and you will be seen by the right people at the right time, delivering growth and brand longevity.
34
November 2024
www.convertermag.com
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