Luxury Packaging
Item Products expand luxury product range F
ollowing recent successful partnership deals with complementary suppliers, the UK’s
leading designer and producer of components for the packaging industry, Item Products, used Packaging Innovations to showcase an ever expanding collection of luxury finishing products. Alongside their standard products - carry handles for cartons, connecting clips for corrugated board, hooks, studs and rivets for merchandising units, wheels and stabilisers and stackable trays - the company also promoted a range of high- end cords, ropes and braids in a variety of finishes from Spanish-based finishing specialist, LIASA. They also showed products from the Box
Latch range. Box Latch is designed to enable corrugated packaging to be re-used using a simple closure system, as opposed to tape or staples, thereby helping companies reach their waste reduction targets, improve supply chain sustainability and create leaner manufacturing.
item-products.co.uk
Sustainable packaging to be ‘battleground’ for premium alcohol brands
to become a battleground for premium alcohol beverage brands, says GlobalData, a data and analytics company. GlobalData’s 2019 Q3 consumer survey
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found that 71 per cent of global consumers consider it ‘quite’ or ‘extremely’ important for product packaging to be made from sustainable or renewable sources while only 25 per cent considered it important for packaging to have a luxury appearance. Katrina Diamonon, consumer analyst at GlobalData, says: “This is particularly significant for the alcoholic beverage sector, in which image and indulgence are paramount. While these factors are still as relevant as ever, consumer sentiment suggests that the gratification associated with consumption of premium products increasingly incorporates considerations around ethical consciousness and whether a
10 November 2019
s ethical credentials become increasingly prominent markers of quality, sustainable packaging is likely
brand’s values align with those of the individual consuming the product.” Earlier this month, Speyside scotch brand
Glenlivet partnered with Tayēr + Elementary bards to unveil a limited-edition ‘Capsule Collection’ of glassless cocktails served in clear, edible capsules made of seaweed extract, one of nature’s most renewable resources.
Diamonon adds: “Much of the response to the capsules was derisive, comparing the format to Tide Pods. Such a reaction was to be expected, given the radical nature of the launch and its extreme departure from the familiar – particularly for a product as steeped in tradition as whisky.” More recently, Danish brewing giant
Carlsberg unveiled two prototypes for what it claims will be the world’s first paper beer bottle, made from sustainably sourced wood fibres and an inner barrier to allow the bottles to reliably contain beer. These ambitious innovations from both companies are indicative of how the priorities of consumer products companies are necessarily shifting in line with new consumer preferences and expectations. Diamonon concludes: “As sustainability becomes inextricably linked with quality, premium brands will need to risk the possibility of failure in order to draw the attention of ethically-minded consumers.”
convertermag.com
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