Digital Printing & Finishing Having fun with digital print
M
irri is one of the leading brands of
metallic paper and board. This is a substance widely
recognised by brands, retailers and designers as a tool to
communicate quality,
innovation and brand category leadership. However, it is often perceived that it is only used by bigger brands, or for large campaigns where thousands of pieces are printed. Mark Askham, business development manager,
Mirri, is keen to quash this misconception and encourage smaller businesses to give Mirri a try, in this article he explains how digital print provides an opportunity. Often clients do not consider using Mirri for a
one-off project or for a short print run, and tend to stick to the basics when not running an elaborate campaign. But this is the perfect time to try Mirri, to give it a chance to shine and to have some fun with some really striking finishes.
DIGITAL PRINTING
A special coating can be applied to Mirri to make it suitable for digital printing. This coating secures the ink so that it does not wipe away. The ability to digitally print on Mirri enables increased flexibility with design specifications and produces a cost effective way to print shorter runs. It is often used for promotional marketing campaigns,
18 November 2017
invitations, business cards and social stationery when stand-out finishes are required for maximum impact. If a larger print run is required and litho print is
going to be used, digital printing onto Mirri can deliver an economic solution. Artwork can be proofed before committing to a final print run, allowing the best possible result to be achieved through the utilisation of reflective film. Another benefit of digital printing is that it allows companies to embrace personalisation, such as printing customer information onto Mirri. This works well for marketing materials and packaging.
POPULAR PRODUCTS There are several ranges of Mirri, providing varying finishes and effects. Clients often choose Mirri because the reflective properties of the substrates used to print upon or package with add a perceived value to their products.
POPULAR MIRRI FINISHES Mirri H Silver: A high gloss, high shine material that radiates quality. This new improved finish has just been released using a thicker film to create a mirror-like appearance, making it more reflective than ever before. Many people choose the silver version of this finish, but this effect is available in nine other reflective shades: black, blue, copper, gold, green, pink, purple, red and gunmetal. Typical applications include packaging for spirits and champagne, perfume and cosmetics, DVD and software casings, and point of sale merchandising. Mirri Pak Silver: This is a high quality economic solution specially created for high volume print and packaging. Produced on high quality white- backed folding box board this solution provides a premium finish. Mirri Pak Rainbow: This is often used for the high-end packaging market and for graphic art
applications. It provides a holographic rainbow effect for a premium finish. Mirri Sparkle: This is a non- shedding glitter product that provides a ‘wow’ factor. Always popular at exhibitions, eye-catching, sparkly and tactile, it provides a glitter finish. The secret of this product is that it is an embossed film, which means that the glitter particles that make up this product do not fall off when rubbed or touched, so quality is maintained no matter how much it is handled. This is ideal for high-end packaging or point of sale.
ANYTHING IS POSSIBLE The company aims to help its clients to explore and have fun with creative print, encouraging imaginative use and stand-out finishes through the supply of its products. It offers the creation of bespoke colours — subject to quantity — so if a client has a very specific colour or pattern in mind, it can be produced to meet their needs. Mirri is also produced in a variety of weights and sizes and can be combined with the application of finishes such as foiling, varnishes or lamination to make the finished product even more attractive. Digital print has undoubtedly opened a door for businesses to try out different finish types, such as Mirri, which would not have been considered previously. Mirri adds value to products, using digital printing to create an impact.
www.mirri.co.uk www.convertermag.co.uk
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