Coating & Laminating
Creative print finishers uncover how special effects can provide a ‘wow factor’
O
ften creative finishes are used to provide instant impact to printed items, but one of their most powerful
uses can be to conceal and then display key information, creating a ‘big reveal’. This permits consumers to interact with print, and this adds value to a product. Latex or ‘scratch-off’ inks are a popular way of
presenting a ‘big reveal’ and have been used throughout the print industry to hide print from the consumer, mainly on items such as scratch cards or competition cards. However, more frequently, Celloglas is being asked to provide this effect for magazine covers, enticing readers with a promise to reveal hidden information inside. To create this effect, a release varnish is applied to select areas of a printed sheet — the areas where the latex will be applied. The release varnish aids in the removability of the latex ink. ‘Scratch-off’ inks are used all year round, but in autumn, Celloglas sees a rise in the popularity of another of our specialist print finishes, a glow in the dark varnish. The glow in the dark finish, also known as
phosphorescent ink, works by absorbing light from any light source, then
re-emitting it
when placed in the dark. The phosphorescent particles are integrated into the Celloglas varnish and applied to printed matter using a silk screen machine.
When used alongside other effects such as a gloss spot UV, or soft touch lamination, the textures work together to provide an enticing sensory experience. Soft touch lamination has a matte look, which blends with the slightly rough texture of the glow in the dark varnish. Alternatively, for an even more seamless look, an overall rough matte varnish could be used alongside the glow in the dark finish. Celloglas recently worked on a front cover for
Computer Arts Magazine using a glow in the dark varnish, which revealed the UK’s top design studio rankings (pictured). The colour of the text, used to denote the rankings, was selected to closely match the colour of the glow in the dark varnish, therefore appearing almost invisible until the cover is placed in darkness. Glow in the dark varnish is a screen-applied process. The
Now booking advertising in the Dec/Jan 18 issue
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www.convertermag.co.uk www.convertermag.co.uk November 2017 15
standard colour used is a yellow-green, but a blue-green is also available. This finish has been used across many projects and applied to stickers, magazine covers, posters and multimedia packaging. In the past, Celloglas has applied glow in the dark ink to Halloween themed artworks, print aimed at children, music-related posters for dark venues and futuristic designs.
www.celloglas.co.uk
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