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Fast and compact printing solution
The DTM CX86e is the world’s smallest LED dry toner colour label printer and helps companies like The Real Flower Company to produce versatile and professional colour labels and tags directly at production sites or point-of-sale locations.
Fairtrade and sustainable farms. Besides cut fl owers, The Real Flower Company also sells plants in pots, such as rose bushes. For those pots, they were looking for a printing solution to produce their own labels. They found it in the DTM CX86e Colour Tag Printer by printing solution provider DTM Print. They had previously sold the plants without any information. “We also hand wrote plant names on loop and lock labels, which was not very professional,” explains farm manager Robert Marsden, their previous workaround. The labels off ered very limited information about the plant, sometimes fell off and were lost. Marsden continues “it was diffi cult to promote a plant without any data shown unless the plant was in peak bloom, which minimised selling opportunities.”
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The printing solution that they were looking for needed to produce water- and UV-resistant labels in a cost and time eff ective manner. The CX86e is a dry toner printer featuring digital LED technology, meaning the printed output is pin sharp, waterproof, UV- as well as chemical-resistant and very durable. The CX86e is a compact solution with a footprint of 20 x 38 cm and a height of 19.5 cm. Due to its small size and low weight of 9.5 kg, the printer can be used almost anywhere and is easy to move around the site. With this LED dry toner printer full-colour, prints can be produced within seconds directly at the farm and
he Real Flower Company is all about luxury bouquets created from exquisitely scented roses, English fl owers, herbs and foliage grown on their own English and Kenyan
the team can print stakes, loops and labels for all their potted plants. Marsden was happy with the result, explaining “the label shows an image and a description of the plant, how to grow it and provides all the information the buyer needs when buying a new plant, which helps a lot with sales.”
The labels adhere to the pots well and are used indoors and outdoors. It is important that they last a season, as it might take a while to sell a potted plant. DTM Print suggested their PermaTec line of reliable outdoor resistant material which is made of a mixture of sand and polyethylene. It is available as labels with a strong adhesive as well as diff erent shapes of stakes, tags and hangers without adhesive. Due to its resistance to scratches, sun, rain and frost, PermaTec is the perfect material for horticulture, garden centres, nurseries or growers.
With the CX86e, special attention was paid to simple maintenance. Only a three-colour toner cartridge, which lasts for thousands of prints, needs to be changed. This eliminates the need to stock individual toner cartridges and the device is ready to use again in just a few seconds. Further components of the printer, such as the drum unit, transfer belt and fuser, have been designed for a long service life with more than 100,000 prints. Those can also be replaced by Marsden and his team themselves. In addition, the printer comes with a three-year warranty. The Real Flower Company works hard to create the best possible sustainable business practices and today operates a carbon negative and climate positive business, taking pride in their LEAF mark and Fairtrade accredited farms. The CX86e makes a small contribution to that as this dry toner printer uses the latest digital LED technology. That means that as LED printheads have no moving parts, unlike the classic laser technology, signifi cantly less raw materials are consumed in the manufacturing process, and a space- saving design and a signifi cantly longer service life are achieved, saving recourses and energy in the process. Marsden believes that “we are already selling a greater number of plants, which we feel is maybe down to the fact that the customer sees on the label what the fl ower will look like and has all the information regarding looking after them. It also makes us appear a lot more professional.”
https://dtm-print.eu
22
July/August 2024
www.convertermag.com
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