Carton, Board & Paper
Digital monitoring packaging solution S
chreiner MediPharm, a provider of specialty pharmaceutical labeling solutions for over 65
years, showcased its smart packaging solutions at Pharmapack 2019. The company featured its new ‘Smart Vial
Kit’ digital therapy monitoring system, a product which enables electronic tracking and monitoring of medication dispensing and intake. Schreiner MediPharm’s innovative Smart Vial Kit is a multi-vial box covered with a
cardboard layer of numbered, perforated areas corresponding to individual compartments. When the user opens a perforation at the starter tab, the removal of the vial is tracked by means of integrated, printed electronics. The Smart Vial Kit is well-suited for use in clinical trials as, due to the solution’s medication adherence monitoring capability, enhanced and more reliable data quality is achieved. Compared with conventional, manual monitoring, the digital
tool reduces documentation requirements, provides greater flexibility in adapting trial designs and reduces the trial period before the new medicine is approved. The smart packaging technology is also adaptable to other primary containers such as syringes. Instead of cardboard boxes, blister packs containing several containers can be equipped with the technology as well. Various relevant data points – including
exact removal time, the compartment from which the vial was removed, and the respective medication – are tracked in real time and automatically stored in the smart packaging. From there, this information can be read via a smartphone app using NFC (Near Field Communication) or Bluetooth and transmitted to a data platform for further analysis. As a result, the medication dispensed to a patient can be precisely tracked and monitored. The Smart Vial Kit can be optionally equipped with temperature monitoring, which is particularly important for temperature-sensitive medications such as biopharmaceuticals. Additionally, via the associated app, diverse information can be exchanged or a reminder function can be integrated.
schreiner-medipharm.com
beverage, foodservice and other consumer products, scooped gold at the 2018 Paperboard Packaging Council Competition for its Heineken CoolerPack design. Graphic Packaging International worked closely with Heineken to develop a packaging solution that met the needs of a specific target consumer group in the US market. Backed by focused market research, Heineken established that for its customers, convenience remains top-of-mind. The research revealed that most consumers shop for beer on their way to an occasion, with two-thirds indicating they then consume within the hour. A Heineken beer consumer also spends 21 per cent more on their shopping trip basket than the average beer drinker and is 23 per cent more likely to buy ice during their shopping trip. This data was crucial to the development
of GPI’s CoolerPack which addresses these facts by offering an incremental profit opportunity to the retailer and real purchasing convenience to the consumer. Steve Gould, GPI’s new product
development and marketing director, 24 February 2019
Gold win at paperboard packaging comp G
raphic Packaging International, provider of paper-based packaging solutions for food,
“Winning the gold award signals Graphic
Packaging's constant drive for innovation and our steadfast commitment to boost our customers’ brands and market presence.” The engineered 18 pack cardboard
packaging for Heineken’s ‘CoolerPack’ consists of a fully enclosed outer carton with an unprinted, gusseted, paperboard tray inside. The packaging allows consumers to pour ice into the carton via a large opening feature, the tray design ensures the ice stays in position to allow the bottles to chill quickly without any leakage. Regarded as a ‘practical solution’ to the need for a cold beer at an event, the design’s engineered structure is simple to understand and execute, with additional instructions also printed clearly on the pack. Administered and hosted by the
beverage division, says: “The beverage market is a competitive space to play in but this practical solution brings originality, convenience and simplicity to Heineken’s consumers. Both GPI and Heineken are proud of this novel pack design and the success in the market has proven the validity of both the market research and the design.
Paperboard Packaging Council (PPC) and judged by a jury of packaging professionals, industry experts and professors, the Paperboard Packaging Competition is the premier competition for carton manufacturers involved in the concept, design, print, performance, and shelf appeal of paperboard packaging.
graphicpkgeurope.com
convertermag.com
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