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Labelling Solutions


current legislation but be agile enough to deal with future changes.


ACCURACY IS PARAMOUNT The challenge for many retailers lies in ensuring the accuracy of the labelling while balancing cost and customer safety. This is especially true for small businesses as well as those part of a nationwide network. The linchpin in all of this is the labelling process and the technology used to support it. From the design and quality assurance of labels, to printing, the process can be fraught with issues. The key ingredient for labelling is that the


actual allergens, such as wheat, egg, nuts and soy, must be easy to see on the label. This often takes the form of underlining the particular ingredients, putting them in bold or using different colours. The process of designing such labels can be complex — especially if they need to be accessed and printed by different users across a store or franchise network. Many label design systems fall into the


remit of IT, which means limited people have access to the systems and businesses may lack the ability to design or make changes to labels quickly. In addition, the quality assurance process is critical, but can add a roadblock to getting labels to end users quickly and effectively. A label


management system can make it easier for all users (with the right access and permissions) to design labels and make changes to existing labels — speeding up time to market and ensuring the process is as streamlined as possible. This is especially important for food and beverage retailers with multiple stores stretched across the county.


Swiss food manufacturer Coop uses NiceLabel to standardise labelling


AUTOMATING QUALITY CONTROL Label management systems also include the functionality to automate the quality assurance process which makes the design and printing process that much quicker. It also makes the process more accurate, less prone to errors and removes the risk of printing incorrect information, vital in the food and beverage market. Alongside this automation is audit trail


functionality to demonstrate who made which changes and to what labels – again, a critical part in ensuring traceability, security and compliance. A label management system also makes the change process easier; for the most part labels can be managed from a central location (like head office) amended according to requirements, and then accessed by staff in stores across the country. In this way, they are assured that the labels they are printing and using are based on the latest, most accurate information, again a critical factor for food and allergens labelling.


REGULATION CHANGES Going forward, businesses will continue to face the usual challenges around increased competition, meeting regulations and retaining customers. When it comes to labelling, however, the stakes are even higher. Food and beverage companies need to be agile enough to adapt to changes in the market, and have the most effective processes in place to ensure labels are accurate, available and compliant. Whether that means implementing an on-premise label management system or turning to the cloud for help, the outcome is the same: better labelling and better safety for consumers.


nicelabel.com 18 February 2019 convertermag.com


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