Sustainable Converting An easy switch from fossil-based
to fibre-based materials Paptic’s business development manager, Katja Jokiaho, talks to brands looking for sustainable alternatives to plastic in flexible packaging daily and knows what kind of packaging challenges companies face today.
C
ompanies are having to find more responsible packaging material alternatives to meet consumer
sustainability expectations. The EU directive banning single-use plastic has only served to increase the sense of urgency and need for brands to act quickly. We believe Paptic provides the answer to consumer demand for greater sustainability in packaging. Today’s consumers are more aware of global sustainability challenges and expect greater responsibility from brands, leading to an ever- growing demand for sustainable, renewable, plastic free and safe packaging materials. While functionality needs to remain the same, the material used should be recyclable and made of renewable raw materials. Many top brands around the world have already made Paptic their packaging material of choice for everything from carrier bags, product packaging to e-commerce mailers. These brands have discovered that making a responsible material choice for packaging strengthens their brand image and also communicates their sustainability values to consumers.
As brands come under ever increasing pressure from consumers to find alternative packaging materials to reduce plastic pollution, why wouldn’t converters add Paptic to their offering?
Paptic gives them the possibility to provide a sustainable packaging solution to those brands wishing to meet customer expectations for sustainability. By choosing Paptic packaging producers do not need to compromise on production efficiency. The soft, textile-like material folds and turns just like plastic films on existing packaging lines; in other words, there is no need to invest in machine modifications to start using it. It is also an optimal base for barrier-layers, as example of its versatility.
Paptic has developed five scalable packaging material grades; Paptic Tringa, Paptic Sterna, Paptic Gavia, Paptic Apus, and Paptic Apus Seal, to help brands easily change their packaging to better respond to consumer demands and support their holistic approach to responsibility.
Compared to traditional paper-based materials the same functional properties can be achieved more resource efficiently with Paptic. For example, in some end-uses 45gsm achieves the same functionality as a 90gsm paper laminate.
When compared to plastic, Paptic is a far more sustainable choice as it is wood-based and can be recycled along with cardboard and packaging papers. In many packaging applications it is also reusable. New packaging materials are constantly entering the market but often the challenges are the material’s scalability and need to invest in production. This is not the case with
Paptic as it can be produced on existing paper production machinery. It is also available in FSC on request, as well as being certified by ISEGA for food use.
Xwww.paptic.com
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December/January 2022
www.convertermag.com
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