Labelling Solutions Refreshing Robinsons’ bottled beer brands
New look to herald 180 year heritage
ultimate premium beer label appearance. Gill Yates, Robinsons’ brand manager
says: “We have been working with The Label Makers over the last 18 months and they have supported us on some challenging and innovative projects such as, Trooper, Red N’ Black, Light Brigade and our Old Tom range. “We knew they would be professional, efficient and quick to deliver and they always give us a final product.” “Our new 500ml range looks great and has met and exceeded our expectations. We have already received some fantastic, positive feedback regarding their quality, look and feel. We would highly recommend The Label Makers.” Commenting on their working
The Label Makers, to create a new look for their award winning 122 year old Unicorn Copper Ale, together with three brand new premium bottled beers: ‘Mash Out’, ‘Kettlehead’ and ‘Hopnik’. In a departure from previous styles, the labels distinctive designs display a silhouette of Robinson’s brewing premises, the Unicorn Brewery, standing proud on the Stockport skyline, and provide a modern refresh whilst observing the family firm’s 180 year heritage. In creating the new labels, The Label Makers used a craft paper material
S
tockport-based beer brewing brand, Robinsons, has recently worked with label manufacturers,
incorporating a subtle texture for the substrate. With the labels being die-cut to reflect the skyline design, the material was thoroughly tested beforehand to check that it could withstand a rigorous bottling line environment. A subtle mix of complementary pantones were selected and the labels were flexo printed with a rotary inline silkscreen to add a tactile dimension. The Unicorn Copper Ale label utilised The Label Makers new MPS EF 10- colour flexo press with an integrated ABG Big Foot hot foil/embossing module. With this combination press, The Label Makers were able to produce the label in a single pass and embellish with hot foil to give the
relationship with the brewer, The Label Makers’ Ben Robinson adds: “As always with Robinsons Brewery, it’s great to work with a customer who has the confidence in your abilities which gives us the opportunity to push our technical boundaries.” The Label Makers manufacture premium
quality self-adhesive labels to many UK leading brands. The company provides a bespoke service aimed at delivering the strongest on-pack message to ensure maximum shelf standout. Founded in 1963, the business operates in a number of sectors including an accelerating presence in the premium spirits and drinks sector.
labmak.co.uk
Small but mighty thermal printer launched S
trengthening its existing desktop thermal printer range, Printronix Auto ID has launched its T800, a high performance thermal desktop printer, with enterprise level productivity built on the successful PSA platform, which delivers advanced security protocols and comes with the option to encode and affordably print RFID labels. “Don’t be fooled by its compact size,” says
Neil Baker, Printronix Auto ID’s sales manager. “The new T800 offers superior reliability, versatility and productivity and is geared towards demanding print environments and enterprise applications. Its double-wall, clamshell construction enables it to withstand temperatures of 5°C to 40°C.” The T800’s high performance ARM A7
processor offers fast time to first print and it’s easily capable of producing over 1,000
12 December/ January 2019
labels per day. Its 300m long ribbon ensures fewer roll changes and therefore less downtime.
T800 is the first desktop
thermal device to be built on PSA. In the past, this platform has only ever featured in Printronix Auto ID’s high-end industrial printers. A quick change memory card (QCMC) stores printer configuration and network settings thus simplifying printer
installation and operation, which, in turn, improves productivity. The T800 is compatible with PrintNet
Enterprise Auto ID software that enables the device to be monitored and controlled remotely. The T800 has ten printer language
emulations that allow it to seamlessly fit into any environment. But the key differentiators of the T800 is its RFID capabilities. “Industries like retail, manufacturing and healthcare are increasingly using RFID to enable them to track products through the supply chain, check stock in real time or locate crucial equipment,” says Jon Trippett, Printronix Auto ID’ sales manager UK & Ireland. “Up until recently, the cost of RFID labelling has proved too high a barrier for entry for many businesses but T800’s optional UHF RFID feature makes label printing not only highly affordable but also fast and easy,” says Trippett. The T800 supports labels as small as 0.625in long and its antenna can be adjusted for non- standard inlay positions.
printronixautoid.com
convertermag.com
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