Labelling Solutions Evolving with the
labelling industry Andy Watts, sales director at Kingfisher Labels, explains how his company has navigated recent challenges in the labelling industry and how print service providers can continue ensure healthy growth in an exciting future.
he last 12-24 months haven’t been easy for print service providers. Numerous challenges such as changing regulatory alignments, businesses looking to save on expenditure and growing demand for sustainability in packaging have provided plenty for adhesive label companies to adapt to. Here at Kingfisher Labels, we’ve made changes to ensure continued customer satisfaction. Let’s explore how other labelling businesses can do the same, consistently achieving growth even in challenging times.
T GETTING EVERY LABEL RIGHT
In today’s market, satisfying the multiple needs of your customers is crucial to success. At Kingfisher, our labels have to adhere to a wide range of standards and regulations, including different sizes and shapes, multiple languages and new markets. What makes this even more complicated is that the rules and regulations in different countries vary significantly and are subject to change at any time.
The vast volume of labels we supply makes ensuring regulatory compliance no easy task. The scariest part is that once our products are shipped, everything is out of our hands. For any business, it’s paramount that each label must be well organised, contain all the necessary information and be delivered safely and on time. One small mistake could cost your organisation valuable time and money.
STAYING AHEAD WITH A DEDICATED TEAM AND THE RIGHT TECHNOLOGY We have a very basic mantra at Kingfisher: Simple, yet effective. Steady, consistent business growth has been achieved mostly by pursuing total customer satisfaction. That growth has made us able to invest in state-of-the-
art technologies to ensure that our customers become even happier. While it might sound obvious and straightforward, it’s a mantra that reflects the profile of our company. All our employees are passionate, local, wonderfully dedicated people who are totally committed to satisfying our customers’ business requirements quickly and efficiently while focusing on quality. We achieve that quality and efficiency by talking to our customers, asking what they want and listening. This is something all businesses should adhere to if they want to grow and evolve along with this ever-changing industry. They should be ruthless in the pursuit of quality but should also best reflect the preferences of their customers; particularly if that customer base is diverse. We’re enthusiastic about offering high- quality labelling every day here at Kingfisher, and that’s what helps us stay up to speed.
COMMITTING TO SUSTAINABILITY AS CONSUMER VALUES CHANGE As in pretty much every other industry, our customers are changing their views and becoming much more aware of environmental values. Companies are constantly looking for green initiatives and some are even committing to zero waste. Just a few years ago, many of these same businesses would have claimed it was impractical and unprofitable to concern
themselves with conservation.
At Kingfisher, combining customer satisfaction with sustainability has become increasingly important. We have worked closely with a major material supplier and have offered a sustainable product that is now being used in various sectors throughout the UK. Businesses should ensure they become aware of sustainable solutions, as it’s now a major consideration for many customers.
EVOLVING WITH EVERY NEW CHALLENGE The past few years have been some of the most challenging for all businesses. At Kingfisher, we’ve found that the best way to deal with those challenges has been to constantly evolve and deal with them head-on as and when they arrive. That way, we’ve been able to stay ahead of the game and continue to grow despite some tricky circumstances. In this industry, it’s essential to be proactive and methodical as soon as any problem arises.
MAKING SHORT-RUN PACKAGING A VIABLE OPTION
To make short-run packaging workable, we have adapted to our customers’ business plans, budgets, designs and volume requirements at Kingfisher. The variability of that information means that flexibility is essential for success in 2022. Businesses should make sure that label printing options are low-cost and low maintenance, while also allowing you to reap the maximum benefits.
ENSURING A BRIGHT, FLEXIBLE FUTURE The consistent evolution of the industry means that technological advancement and growth opportunities are always presenting themselves. Investing in products like Edale printing machines, expert printers and various sustainable solutions have made all the difference here at Kingfisher. Expanding their flexibility is how printing businesses can assure themselves bright futures.
Xwww.kingfisherlabels.co.uk
24
April 2022
www.convertermag.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46
