Labelling Solutions
Advanced narrow web flexo technology T
he most recent introduction is the Evolution Series E5, launched in 2019. This modular and scalable press is based on a servo driven platform with flexo print stations from Mark Andy’s best- selling Performance Series. Available in 13” (330mm) and 17” (430mm) web widths, it has film capability in addition to label stock and is rated at 230m/min. More recently, the Evolution Series E3 has been added as an entry- level press that offers servo technology for mechanical drive investment cost. Moving up the scale in terms of size and sophistication is the Performance Series P7, which is available in web widths up to 22” (560mm). This fully servo-driven press has
the option to produce using multi webs with inline embellishment from rotary or flatbed technology including foil, screen, embossing, leaflet insertion and holograms. Inline finishing options include delivery tables, and Gannicott stackers for labels, lids. It is equally capable of flexible packaging and cartonboard production, and being fully automated with data capture, the P7 meets Industry 4.0 standards. At the top of the Mark Andy range is the Performance Series P9. Available in web widths up to 26” (660mm) it is aimed at high- speed production on unsupported materials for flexible packaging and lidding work at speeds of 300m/min. The P9 has automated registration and impression with eight servo
Xwww.markandy.com Digital label printing for personalised label Runsa L
abels are a crucial part of any packaging. They have a strong impact on the purchasing process of consumers by drawing attention to a product, either because of a special shape, structure or material, a certain colouring, photo-realistic printing or special metallic highlights. In addition, labels contain plenty of information such as ingredients and allergens that can influence consumers to buy a product or look for an alternative.
There are many different label materials and label printers available that commercial printers and converters can choose the right solution from fitting their requirements and needs. Personalisation and customisation are all the rage in today’s consumer and B2B markets. Leading to a high demand of shorter label runs, which aren’t that easy to fulfil at a reasonable price with traditional printing technology.
Digital printing is ideal as it offers much greater personalisation and customisation options. It allows you to produce sample runs if manufacturers and producers want to test- launch a product to check how the market is reacting. Further, you can print labels on- demand, enabling your clients to react a lot faster to market or product changes – such as change of ingredients – without having to throw away tons of unused labels. Digital was traditionally seen as lower quality, higher cost, less eco-friendly print. All of these have reversed. On top of that a wider range of label media, including sustainable
and eco-friendly substrates, are available, making it even more attractive.
DTM Print, international OEM and solution provider for specialty printing systems, offers a range of different digital label printers. One of them is the LX610e Pro colour label printer with the unique feature to print and cut any label shape with just one device in seconds. It combines colour inkjet label printing with a built-in digital die-cutting mechanism. Compared to other similarly priced colour label printers, the LX610e Pro offers outstanding advantages: O Print quality: colour inkjet printing in high- resolution (4800 dpi) without horizontal banding – even on the fastest print speeds.
O Interchangeable dye or pigment Inks: with a blink of an eye the ink cartridge is swapped-out to print either with dye-based ink for brilliant, eye-popping colour or with pigment ink for maximum durability against water and UV light.
O Super low maintenance with single ink SKU: the printer uses an ultra-high capacity single three-colour ink cartridge. Users will only need to replace and keep on-hand one item instead of multiple. In addition, they get a brand new printhead each time they change the cartridge, simplifying maintenance and dramatically lowering on-going operating costs for cleaning and service.
O Green footprint: eco-friendly and sustainable with very low energy consumption, ultra-low weight by using
less material, non-toxic ink supplies as well as 100% recyclable components.
“To produce exceptional product labels for all kinds of applications you not only need advanced print technology as integrated in our colour label printers but also high-quality material,” explains Andreas Hoffmann, managing director of DTM Print. “We offer a large variety of approved label substrates under the brand ‘Genuine DTM Label Stock’.” One material, which has been designed specifically for products where an authentic, natural and ecological look is desired, is the ‘DTM Grass Paper Eco’. The natural grass fibres of the label give the paper material its unique, natural look. It is suitable for high- resolution and high-speed dye based and pigmented inkjet printing. The adhesive is an acrylic dispersion, permanent, solvent free and can be in direct food contact according to EU regulation No 10/2011.
DTM Print offers great additional benefits with all its products such as free label design software, support and service through local partners and extended warranty. All DTM Print units within the EU, including EFTA countries, get up to 36 months warranty: 12 months provided with the purchase and the option of extra 24 months for free after registering the product on the company website within the first six months of purchase.
Xwww.dtm-print.eu
motors per station and a centralised control system. With its multiple curing systems for flexo and gravure print, it is an ideal choice for specialist markets like lottery scratch cards and is capable of 28-colour combination printing in one pass.
The Mark Andy view is that sophisticated technology has reached something of a plateau beyond which its development and integration into presses can be somewhat counter-productive. Is it there to improve quality, reduce costs, or cater for a lower skilled workforce – or is it to produce printed products that require high levels of machine complexity?
22
April 2022
www.convertermag.com
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