NEWS | Industry Events


Nestlé Plan to drive regenerative agriculture, reduce emissions and improve livelihoods


Nestlé’s largest coffee brand has outlined its extensive plan to help make coffee farming more sustainable in the Nescafé Plan 2030. The brand is working with coffee farmers to help them transition


to regenerative agriculture and it is investing over one billion Swiss francs by 2030. “Climate change is putting coffee-growing areas under pressure,” said David Rennie, head of Nestlé coffee brands. “Building on 10 years’ experience of the Nescafé Plan, we’re accelerating our work to help tackle climate change and address social and economic challenges in the value chains.” Rising temperatures will reduce the area suitable for growing


coffee by up to 50% by 2050. At the same time, around 125 million people depend on coffee for their livelihoods and an estimated 80% of coffee-farming families live at or below the poverty line. Action is needed to ensure the long-term sustainability of coffee. “ Nescafé aims to have a real impact on coffee farming globally,” said Philipp Navratil, head of Nestlé’s coffee strategic business unit. “We want coffee farmers to thrive as much as we want coffee to have a positive impact on the environment. Our actions can help drive change throughout the coffee industry.”


Plant-based chocolate bar launched


Mondelēz International has launched a new plant-based alternative to the Cadbury Dairy Milk bar to meet an an increasing consumer appetite for varied snacking options including plant- based alternatives. In 2022 Veganuary exceeded


the previous year’s total sign-ups of 580,000 people, with more than 600,000 consumers having attempted to follow a plant-based diet. Susan Nash, Trade


Communications Manager at Mondelēz International said the Cadbury Plant Bar was developed for over two years at Mondelēz’s Research and Development centre in Bournville and sees the usual milk ingredient replaced with almond paste. This allows it to retain the creamy taste you expect, while offering a hint of nuttiness.


Regenerative coffee farming Regenerative agriculture is an approach to farming that aims to


improve soil health and fertility - as well as protect water resources and biodiversity. Healthier soils are more resilient to the impacts of climate change and can increase yields, helping improve farmers’ livelihoods. Nescafé will provide farmers with training, technical assistance and high-yielding coffee plantlets to help them transition to regenerative coffee farming practices. The brand will be working with coffee farmers to test, learn and assess the effectiveness of multiple regenerative agriculture practices. This will be done with a focus on seven key origins, from where the brand sources 90% of its coffee: Brazil, Vietnam, Mexico, Colombia, Côte d’Ivoire, Indonesia and Honduras.


The goals of the project are: • 100% responsibly sourced coffee by 2025. This has already been achieved in the UK and Ireland and all coffee used in Nescafé products made in the UK is 100% responsibly sourced.


• 20% of coffee sourced from regenerative agricultural methods by 2025 and 50% by 2030 as part of Nestlé’s ambition for its key ingredients.


She added: “Additionally, we’re proud that Maynards Bassetts’


Fizzy Fish are now certified as vegan. Fizzy Fish taps into consumers’ playful sides with their shape and flavours and have gone down a treat with shoppers – seeing growth of over 20% in sales versus last year. Sour and fizzy jellies are driving the candy category forward strongly with growth of almost 19% year-on-year making successful sour brands like Fizzy Fish a must-stock for retailers looking to drive sales in this area. “We have also unveiled a new


flavour for the Sour Patch Kids range: Watermelon. With a sweet watermelon flavour and a tangy blast, they add a unique proposition to a retailer’s confectionery offering. The sweets contain no gelatine and have been certified vegan by the Vegan Society, meeting consumer needs and tapping into the consumer need for plant-based alternatives. “These innovations are important to us as we feel that it’s our purpose to ‘offer the right snack, for the right moment’ by offering a wide range of snacking options for all consumers.”


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