BORG & OVERSTRÖM The value in water is clear to see, he value in water is clear to see,
an optional add-on to a breakroom, but in reality, water is the one item that every single person will interact with in any workplace. By making water a core element of every breakout solution, it drives footfall and has been proven to increase sales of consumables by around 20%. It is clear that water is a valuable key component to any breakroom, and sparkling water only improves this value further. Integrated tap systems themselves, such as the Borg & Overström
as Borg & Overström sparkling water taps rise to the top
a general drop in dispenser placements in 2024, it is certain to say the value of water is on the rise. The report highlighted that industry revenue rose by 8.5%, largely down to strong growth in integrated tap systems (ITS) and the higher value
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they command. Across the UK market ITS systems have grown by 22%, a statistic very much in line with Borg & Overström’s own tap system growth of 46.2% over the same period. The increased demand in the Borg & Overström T-series range
of integrated taps is driven by a number of factors, including the premiumisation of water and the rise in popularity of sparkling water. Originating in consumer demand from the high street, have boomed, thanks to buyer preference for healthy alternatives and workplace hydration. Companies and consumers alike are demanding better quality water, without the need for plastic and with sparkling options. Gone are the days of a simple glass of tap beautifully designed and offers sparkling, and Borg & Overström are perfectly positioned to turn the essential glass of water into an exceptional experience. and vending providers, allowing for increased revenue per unit and consumable CO cannisters. In addition, by offering high- end sparkling water solutions, providers can ensure they offer a full-service beverage solution. Water can sometimes be seen as
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hilst the latest Zenith Global Water Dispense Market report noted
T2 or T3, command their own increased value over water dispensers, and with innovative MonoFit® easy-install design, any service provider can quicky and easily install a premium tap with the ease of a dispenser. Offering sparkling, chilled, ambient and boiling water these multifunctional, compact countertop solutions elevate any breakout space, boosting the return you can see from water. Borg & Overström believe everyone should have access to clean drinking water, and their dispensers live up to this belief, with the option to donate to the Made Blue foundation. For less than a cup of coffee, you can match the water dispensed from a tap or dispenser with clean water for someone elsewhere in the world. Together with their trade partners, Borg & Overström have donated 28 million litres of clean drinking water to those in need. That is equivalent to 11 Olympic sized swimming pools and enough for 1000 people for almost 4 years. Coupled with the fact that a T3 hot tap from Borg & Overström saves around 70% on energy running costs, thanks to EcoMode technology, you can see why they say their water is good for you and good for the planet.
providers, the opportunity is clear. Sparkling water integrated tap dispensers not only command higher rental fees but also ensure recurring revenue through consumables like CO canisters and effective way to increase margins and deliver ongoing value to customers who are increasingly seeking full-service, sustainable beverage solutions.
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