NEWS | Industry Updates Sales surge for Barry Callebaut’s regal offering


Barry Callebaut Beverages UK has seen continued growth in sales of its Le Royal Kreemy choc drink, Le Royal Choco Green. The beverage has resumed its position as one of the sustainable hot


beverages manufacturer’s most popular brands with high levels of repeat purchase, according to head of sales for Barry Callebaut Beverages UK, Paula Bentley. She said: “This is a functional, highly accessible, palatable and very pleasing


drink; perfect for every day luxury. “It provides a reliable, milder alternative to the provenance chocolates that


currently grace the market and, because of this, it is more likely to generate an immediate second purchase. It’s not an over-rich drink and so the consumer is far more likely to drink more of it and buy another cup. “As owners and operators are looking for all angles to increase revenue in


the current climate, the increased likelihood of multiple sales has an immediate appeal. I’m delighted that a brand like Le Royal is coming to the fore again. We should definitely celebrate it as one of the staples in the Barry Callebaut portfolio which consistently provides our customers with good sales.”


Hole in one for vending industry at 37th


Hawkstone Golf Day More than 75 senior professionals from the UK’s biggest vending companies gathered on Tuesday, May 16 to take part in the 37th annual Nestlé Professional Hawkstone Golf Day. The winner on the day was Team Gallagher, led by Steve


Gallagher, chairman of GEM Vending. Paul Howard, MD of Nebrak, secured the individual high score at the event, with an impressive 66 points. The Hawkstone Golf Day was founded by Nestlé Professional in 1980 and was the first value-added


networking event of its kind. Having evolved from a day of golf to a two-day family event, 2017 saw a host of additional activities, including lessons in golf, Segway and archery. This year’s event also incorporated a farewell to Chris Starling, business account manager, who retired from Nestlé Professional at the end of June after 44 years’ service.


Win with Cadbury’s new promotion


Cadbury is announcing its first on-pack promotion with the Premier League, which aims to increase vending machine traffic by offering consumers the chance to win. Running across more than 80 million packs, the promotion features a unique on-pack code which


generates a predicted score online for an upcoming match. If correct, the consumer wins. There are thousands of prizes on offer, from personalised match day experiences to tickets, chocolate and footballs. Plus, Cadbury has created a vending-specific promotion to help operators score. Up for grabs are a set


of Match Ready Packs (comprising one chocolate football, one playing football, two team shirts and two match tickets) plus a range of smaller packs. For the chance to win, operators must list Cadbury’s core single lines (Twirl, Boost, Wispa, Crunchie


and Double Decker), apply the brand’s free POS to machines, then take a photo and email it to vtb@mdlz.com. Every vendor that submits a set of 10 photos (of 10 different machines) will be entered into a draw.


Operators that submit 25 photos will receive a chocolate football and one playing football. The first 10 operators to send 40 or more different machines will instantly win a Match Ready Pack. For consumer T&Cs visit


www.matchandwin.cadbury.co.uk. For vending- specific T&Cs, speak to your Mondelēz International sales representative.


6 | vendinginternational-online.com SOCIAL VENDING


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