PAYMENT SYSTEMS
above research. He says: “With over 106m contactless cards now in issue in the UK we can only see this continuing to grow month on month, which has meant that every vending machine that we send out is fitted with a wave and pay unit. “This unit not only makes transactions quicker and easier for the
consumer, but gives our customers greater intelligence on buying trends, enabling them to plan their future marketing and promotional activities.” Martin Verspeak, COO of Mr Lee’s Noodles Company, adds: “With
the explosion of contactless payments over the last few years and with new ones appearing virtually every day, it’s important that we offer our customers the opportunity of using whatever payment options they prefer.” But what options are out there for operators and facility
managers? Nayax is a provider of contactless payment systems for the vending industry. Lewis Zimbler, operations director, says: “Utilising our cashless payment, telemetry and management suite solution, enables operators to get a complete picture of their business.” Solutions such as Nayax’s allow operators to track machine usage,
set alerts, monitor inventory, and more, making business easier for the operator, which as Paul of Refreshment Systems said previously, helps them to plan future marketing and promotional activities with ease.
TAP, TAP, TAP It’s not only debit and credit cards that utilise contactless technology. NFC (near field communication) technology such as Apple Pay and Android Pay is becoming increasingly present in smart phones, freeing consumers from carrying a wallet or a purse. Tapping into this market is big business for vending operators, as
it allows them to learn more about the spending habits of their customers. Much like Tesco’s and its clubcard scheme. Software developers for years have been working on finding ways
in which vending operators can do the same thing and gain insights into their customers. Take Perk Dynamics for example. The company has developed a
fast and secure mobile payment system based on QR codes and smart phones for digital display coffee machines without the need for any payment terminals. The customer uses the app on their smart phone to scan the dynamic QR code on the screen and complete the payment with a pre-registered debit or credit card held in a secure wallet.
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The QR code platform also supports digital couponing and loyalty
programmes, as well as a pre-order pick-up option all via a smart phone application. Per Hovland, CEO, adds: “Consequently, the coffee machine
display screens become a vehicle for payments which can be taken in seconds, complete with email digital receipts for the customer and full email-based real-time analytics for the vendor.” Suzohapp’s WorldKey cashless payment system does much the
same thing. Nick Norris, Suzohapp’s UK and Ireland sales manager, says that WorldKey can fulfil all payment, activation, identification and recharging requirements. He adds: “The WorldKey Loyalty platform is a new online solution that allows operators to communicate directly with end users and develop loyalty programmes. WorldKey Loyalty offers, for the first time, a way to learn behaviours and habits of vending users and plan one-to-one campaigns via email. The results are increased turnover and more satisfied customers through customised promotions.”
EVOLUTION IN PAYMENT There are of course costs associated with installing cashless and contactless payment options on vending machines and these costs can sometimes prevent advancements in technology being made. VMC believes it has the solution, by supplying a vending reader
that offers both types of payments. Nick Bate, managing director, explains that VMC’s next generation
of vending readers offer one reader that layers closed payment over open, accepting both contactless and closed payment cards, with flexible options for loyalty schemes and meal deals too. He adds: “We believe the future of closed user schemes is to
significantly reduce the costs associated with open payment, but to still offer the customer more choice, and to provide the retailer with customisation options that can’t be achieved with traditional banking solutions. “It’s time for an evolution in vending payment methods to become
more in tune with consumer expectations. The solutions of tomorrow should also provide a more future-proof and long term option for those investing in the system.” To surmise, the availability of a contactless payment option or
cashless option on a vending machine, along with more traditional payment methods, increases the incentive for time-poor consumers to purchase that all-important snack or drink when hunger strikes. It’s a wise investment to future proof your business, because as Vianet suggests, cash is no longer king.
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